AMIN National Team Calls 'Anies Bubble' Account On Social Media X Growing Organic

Presidential Candidate number 1, Anies Baswedan. (Between-Darwin Fatir)

JAKARTA - Spokesperson for the National Team (Timnas) Anies-Muhaimin (AMIN) Billy David Neututumilena admitted that the viral appearance of the X @aniesbubble or 'Anies Bubble' social media account was not created by his campaign team.

Billy also doesn't know who the maker of the social media account is, fans of the presidential candidate Anies Baswedan, who is packaged like the K-Pop fandom.

"During this week, the deputy of the national team related to social media also explored and it was true that the @aniesbubble account grew organically. It was not a creation of the AMIN team, nor a scenario that we created ourselves," said Billy at the AMIN Winning House, Central Jakarta, Wednesday, January 3.

According to Billy, the presence of Anies Bubble's account was based on the excitement of live broadcasts or live that Anies first carried out on TikTok some time ago. Anies' actions are said to attract the attention of young people.

"Initially, before the new year, Mr. Anies was the first live tiktok. It was trial and error. But it turned out that the interest was very positive and and we felt it was there too, what Mr. Anies was showing was his authenticity," explained Billy.

On the one hand, Billy is grateful for the positive effects resulting from Anies' activity on social media. However, Billy admitted that his party had no plans to run a special campaign program involving K-Pop activists.

"So far, we have no plans to organize K-Pop friends. Let this develop organically, flow organically. What we feel is that once a brand arrives, is boarded, it will actually harm many people. So, let this trend can develop and grow organically," he explained.

It is known that Anies Bubble's account has recently become a topic of conversation and has also enlivened X's social media mass line. The account spreads out pieces of Anies' video during TikTok's live.

The account with 104 thousand followers or followers as of January 3, 2024 also often shares information about Anies' campaign agenda in various regions.

Uniquely, Anies Bubble shared the footage like a K-Pop fan account. This can be seen from his caption using the Korean alphabet or Hangul.

The embedding of the name "bubble" on the @aniesbubble account refers to the references to the Bubble application which is a paid service. The platform from Korea gives fans access to receive and reply to messages, photos, and videos sent by their favorite K-Pop artists.

The Anies Bubble phenomenon stole the public's attention. The branding is considered successful in defeating Prabowo Gemoy's branding, because Anies is considered unique when campaigning via TikTok live.