YOGYAKARTA - The brand identity has a crucial role in the success of a business or company. In the digital era like now, branding strategies must be considered as carefully as possible and optimally. One element that needs to be considered is visual identity. Why is visual identity important in branding a business?
Visual identity plays a role in the formation of consumer perceptions or assessments of your brand. One of the factors that affect the level of audience confidence in brands is determined by the visual elements. That is why visual brands need to be designed attractively so that audiences can more easily embed in audience memory.
Visual identity also serves to distinguish identity between brand one and another. That's why business owners need to know what visual identity and elements that need to be applied in it?
Visual identity is a collection of visual elements that play a role in representing or representing a brand. So you could say visual identity is something that a customer or audience sees as a brand. That's why this is one of the important factors in branding strategies.
Visual identity is the whole visual image that audiences can see, ranging from logos, colors, to packaging or packaging a brand. The better and the better and the visual identity, the brand's perception will be easier to attach to the audience's memory. Avoid designing bad or not strong visuals because it is difficult for customers to remember.
As mentioned earlier, visual identity serves to distinguish your brand from competitors or other brands. But besides that, visual identity also provides a number of other benefits for your business branding strategy.
Here are the reasons why visual identity has an important role for a business that you need to know:
In the visual identity of a brand, there are several elements that form it. These elements serve to show the identity of a brand and differentiate it from other brands.
Here are the elements in the visual identity that need to be applied in your brand:
Logo is part of the most easy-to-remember and recognizable visual brand by the audience. Because this element is the most prominent in a brand and is most often seen by people. The shape or character of the logo also represents the values and personalities of the brand.
That's why business or brand owners need to create an attractive logo and have strong visuals. The unique logo selection will make it easier to distinguish your brand from competitors and easy to remember audiences.
Color is also an element of visual identification that is no less important. Color plays a role in building emotional responses from audiences who view it. As a business owner, you need to choose a strong color and describe the character of your brand. Color use is not only applied to logos, but also to promotional needs (contents, advertisements, etc.) and packaging or product packaging.
Other elements that need to be thought about in visual identity are typography. Text style or typography is also able to give an impression in the minds of audiences. Some criteria to determine strong and interesting typography are that it must be easy to read, unique, and represent your brand. The choice of typography must be adjusted to the persona, destination, and type of industry of your brand.
Images and videos are also included in the visual identity element of a brand. Both of these are used as a form of branding a business to emotionally influence society. So when creating promotional or advertising content you need to pay attention to supporting graphics, ranging from selected photos or images, slogans, audio, and other things that are included in audiovisual.
Physical assets are material objects of a brand. Examples include store designs, product packaging, to employee uniforms. Because these components can be seen by the audience, they are included in the visual identity of a brand.
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That's why visual identity is important in a business branding strategy. Apply a branding strategy by paying attention to a number of visual elements above so that your brand is easily recognized and remembered by the audience.
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