Mizzu X Sasa Collaboration Presents To Improve Mood And Confidence For Young Women

Photo: Doc. PT Sasa Inti

JAKARTA - True beauty is not only based on physical appearance, but also on confidence and happiness from within the heart. Cooking and dressing teaches women to celebrate themselves with all the uniqueness and talents they have.

These two activities are not just routines of physical activity, but are also art that must be mastered with dedication.

A woman who is confident will inspire those around her and create positive changes in society. The moment when a woman succeeds in serving a special dish that she creates with love or looks beautiful with enchanting makeup, will bring great happiness and confidence.

"We believe that by exploring the cooking and dressing equations, women will find true beauty and bring harmony in their lives. By building strong confidence, women will become agents of change that have a positive impact on themselves, their families, and society," said Fenny Kusnaidy, Brand Communication Director of PT Sasa Inti, in her statement, Tuesday, August 15. These two activities are the reason for SASA, a cooking seasoning company #1 in Indonesia, in collaboration with Mizzu Cosmetics, a local cosmetic producer, to support Indonesian women to remain happy and confident.

"Through the launch of two lines of makeup products with branding MIZZU X SASA, this collaboration shows that SASA is not only a cooking spice brand that accompanies people in the kitchen, but also wants to be part of today's female lifestyle. SASA is ready to realize the true happiness of Indonesian women through this collaboration," said Fenny.

This unique collaboration of MIZZU X SASA produces powdered cosmetics Meet Your Matte Foundation and lip coloring Gotchu Lip Stain Serum. With the elegant dominance of black, this product has a super beautiful packaging that reflects the self-love, positivity, happy, and bold characters.

In addition to matching the Mizzu character, the design represents Sasa's DNA, namely Happiness is SASA. This Foundation and lip statin are suitable for daily use as well as professional needs. These two products can be relied on by the artist (MUA) because they are skincare infused and have a light texture.

"This Gotchu lip statin is a development of the MIZZU Aqua Tint product which is currently popular among millennials and gen Z. Its texture is suitable for daily use," said Rahayu Prasetyawati as Head of Marketing MIZZU Cosmetics.

Previously, Mizzu Cosmetics had made a soft launch with the MUA national hits with the theme Secret Intimate Dating on Thursday, July 27, 2023.

"This event is one of a series of events in the MIZZU X SASA collaboration with the theme It's My Color Character which aims to help young women find their characters through a fun and playful way to increase mood and confidence," said Eunike Lady as Brand Manager of Mizzu Cosmetics.