JAKARTA - Quality early childhood development is the most important investment in achieving the Indonesian Golden Generation 2045. Based on data from the Central Statistics Agency (BPS), the number of early childhood in Indonesia is estimated at 30.73 million people in 2022.

This is an important demographic bonus phenomenon to optimize because at this age, physical growth, cognitive, social and emotional development of children develops the most rapidly and will not be able to be repeated in the next years of their lives. So, if the child's growth and development during this period are maximized, it will grow into a future developed generation.

In order to support the maximum growth of Indonesian early childhood, it is important to ensure that every child gets nutrition according to balanced nutrition and appropriate stimulation. Therefore, in line with the government's vision, Danone Specialized Nutrition (SN) Indonesia through the SGM Exploration growth brand in collaboration with several retail partners presents a series of educational activities, through the Advanced Generation Children's Festival, first present offline after the pandemic in 15 cities/districts in Indonesia.

Anggi Morika Septie, Marketing Manager of SGM Explores, explained that the Advanced Generation Children's Festival is here to believe that Mothers continue to choose SGM Explores by providing direct benefits for Mothers and Little ones. The Little One can follow the excitement of the educational stimulation game into an Advanced Generation Pilot through Aircraft Control Areas, Flying Areas, and Pilot Training Areas, also participating in a Colored Competition divided into 2 age-based categories.

In addition, Bunda can also support your little one's nutrition with a series of SGM Explores products, get a bonus prize directly for every product purchase, the opportunity to win door prizes to double points for the loyalty program. With the right nutritional support and stimulation, your little one can grow optimally, so a child of the Advanced Generation who can think fast, dare to progress, have a strong physique and enthusiasm to continue to be able to.

"We are targeting the Advanced Generation Children's Festival activities to reach more than 14 thousand children in 15 cities/districts in Indonesia which will take place from August 5 to November 5, 2023. The cities that will hold these activities include: Surabaya (August 5), Lampung (August 6 and October 28), Yogyakarta (August 26 and September 2), Medan (August 26), Palembang (August 27), Kisaran (September 2), Cirebon (September 3), Samarinda (September 3), Gresik (September 23), Pekanbaru (September 30), Bekasi (1 October), Situbondo (October 29), Balikpapan (November 4), Bandung (November 4) and Makassar (November 5)," explained Anggi, in his statement, Monday, August 14.

To be able to invite your little one to hone his potential in various play areas at the Advanced Generation Children's Festival, there is a mechanism for purchasing SGM Exploror growth milk packages. For more information regarding the mechanism for accessing the game area at the Advanced Generation Children's Festival, you can directly contact the registration booth.

Clinical Psychologist for Children and Families, Anna Surti Ariani, S.Psi., M.Si., Psi. emphasized the importance of providing optimal support for your little one, ranging from fulfilling nutrition to appropriate stimulation to supporting its growth and development.

"Various stimulation games in the Advanced Generation Children's Festival can provide opportunities for children to develop and hone their ability to think quickly, be brave, and have a strong physique as well as a spirit of never giving up which can be useful for their future to become an advanced generation. For example, in the Airplane Control Area, your Little One's Quick Thinking skills can be honed by compiling graded beams, compiling puzzle cuts and digital games to match the shape and pattern of the aircraft," said Anna.

"Furthermore, the game in the Flying Area can make your little one more daring after being challenged to explore the botirin and collect pieces of IronC nutrition. In the Pilot Training Area, your little one's motor skills are honed so that they have a strong physique and never give up while climbing a simple rock climbing and passing through the canopy bridge, they are still challenged to group the nutrition ball after sliding on the slide," added Anna.

It is important for you to know the importance of fulfilling nutrition for your little one from an early age. Because a healthy body with proper nutritional fulfillment can be the foundation of your little one's ability to receive balanced stimulation.

For this reason, SGM Explores are also committed to supporting Indonesian children to grow optimally by providing appropriate nutritious products, the only product containing IronCTM - a unique combination of Iron & Vitamin C, which is tested to help with maximum absorption up to twice, and is equipped with other important nutrients such as DHA, Tuna Fish Oil, Omega 3&6, High Protein, Calcium, A source of food fiber to support the Little one in order to grow optimally and have a character of fast, brave, and strong thinking.

In addition to initiating the Advanced Generation Children's Festival and presenting nutritious product innovations, SGM Explores also continuously carry out various educational initiatives through digital platforms, including through the website www.generationmaju.co.id which is visited by almost 10 million mothers every year, as well as social media on Instagram @akuanaksgm and Facebook I'm SGM Children.

Not only that, but consumer services for the Friends of the Advanced Generation can also be accessed 24/7 anywhere and whenever necessary, both for suggestions on nutrition and stimulation from trusted experts such as nutritionists, obstetrics, nursing, and other health workers.

"In the future, SGM Explores will continue to be committed to presenting innovations of nutritious products and various initiatives in order to support more Indonesian children. This is an effort by SGM Explores so that Indonesian children have the opportunity to grow to the maximum as Developed Generation Children who can think quickly, dare, have a strong physical and mental," concluded Anggi.


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