BRI Life Receives Award At The WOW Brand Festive 2023

BRI Life received the Bronze Champion award in the Life Insurance category from MarkPlus Inc. (IST)

JAKARTA - The Wow Brand Festive event will be held again in 2023. At this annual event, BRI LIFE Insurance received an award for the performance that has been carried out so far.

BRI Life insurance always strives to provide the best and leading service, through continuous innovation in providing added value for customers. Based on these efforts, BRI Life insurance received the Bronze Champion award in the Life Insurance category, which was awarded by MarkPlus Inc.

The award was awarded in the 8th WOW Brand Festive Day 2023 series at the Indonesia WOW Brand 300 Awarding, which was held at The Westin Jakarta, Thursday, May 11, and received directly by the Marketing Director of BRI Life Sutadi.

MarkPlus Inc. through MarkPlus Insight, has conducted a survey of 6,584 respondents in several major cities in Indonesia. This survey refers to the WOW Marketing concept which adopts the marketing concept of Prof. Philip Kotler, Father of Modern Marketing. Based on the results of the survey, Indonesia's best brands can be determined which will be called the Indonesia WOW BRAND 2023.

The measurement method used is the BAR (Brand Advocacy Ratio) of all brand brand brand brands in Indonesia. The BAR (Brand Advocacy Ratio) is the ratio between the advocacy rate and the level of awareness, which is believed to be a key factor in success in a brand management, and the results of the survey resulted in the best Indonesian brands called the Indonesia Wow Brand 2023.

BRI Life Marketing Director Sutadi said his party adjusted consumer needs to the latest technological developments. In this era of rapid technological growth, every company's management must understand the importance of business strategies. BRI Life understands the insurance needs that customers want. So we are trying to be objective in determining business strategies, by repositioning and rebranding products that are in accordance with the latest insurance market," he said.

This award, said Sutadi, is expected to improve the quality and service of consumers. "The choice of BRI LIFE as the Indonesia WOW Brand Award 2023, is expected to motivate maintaining and improving the quality and service of BRI Life, so that it remains in the hearts of its customers," said Sutadi.