Flying To Paris, Gibran Already Has A Solo Product Selling Strategy On "Java In Paris"

Solo Mayor Gibran Rakabuming took a group photo after the talkshow held at the Indonesian Embassy in Paris, France, Monday (6/6) in preparation for the "Java in Paris" event (ANTARA/HO)

JAKARTA - Solo Mayor Gibran Rakabuming explained his strategy in introducing dozens of Solo Micro, Small and Medium Enterprises (MSMEs) to the global market through the Java in Paris event.

"The preparation has been very long. For the past year we have had a program with the UKM Shopee Export Solo Campus and this time we have the opportunity to bring our best products to Paris. We also have the opportunity for our artists to perform in Paris," said Gibran in a talk show " The Fruit of the Nation in Paris" at the Indonesian Embassy in Paris, Tuesday, June 7, quoted from Antara.

At the Java in Paris event, which is a strategic collaboration between the Indonesian Embassy in Paris, the Solo City Government, and Shopee, dozens of SMEs from Solo will take the floor at Le BHV Marais for more than a month.

Le BHV Marais itself is one of the largest shopping centers in Paris, France which is a network of Galerie Lafayette. Thousands of products that will be sold in Paris directly managed to pass the curation carried out by Le BHV Marais.

The plan is that the event will take place from June 8 to July 17, 2022 and involve a number of arts and cultural workers under the tutelage of Eko Pece, a Solo choreographer and culturalist who will perform a variety of Javanese dances.

Gibran added, this opportunity will also be used to introduce Batik Solo in Paris, which is the world's fashion center.

"We bring everything, our best products. I had time to directly deliver BHV Marais to Batik factories and craftsmen in Solo. This is so that they know the process, history and philosophy of the existing motifs," he added.

Indonesian Ambassador to France, Monaco, Andorra, and UNESCO Mohamad Oemar said there were at least more than 1,200 items that would be promoted for sale in Paris at the event.

According to him, the success of Indonesian products, especially Solo, which has succeeded in penetrating the global market is a matter of pride. Moreover, the product has been directly curated by Le BHV Marais where the majority of consumers are French citizens who have their own uniqueness.

"Consumers in France are not only visually attractive, they also need to be sensory, especially products related to fashion. Seeing, touching and most importantly, they have a desire to know the story or the story of the products displayed," said Omar.

"In addition, their standards are also quite high because France is a barometer. If we can enter here, of course, it's not only the prestige of being able to penetrate the market here, but also raising the ranking of the nation's works that can enter the world's fashion center, " he continued.

He also added that bringing local products to Paris and introducing them through stories or stories behind the products to cultural arts performances is a good strategy to promote Indonesia.

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