Helmy Yahya: There Is No Luck To Complain During The COVID-19 Pandemic

Helmy Yahya. (Photo: Instagra, @helmyyahya)

JAKARTA - Motivator and entrepreneur Helmy Yahya shares tips on business opportunities during the COVID-19 pandemic which are still considered quite good.

"Businesses are currently increasing, which are increasing food, health, health product retail, information technology. For those who still survive are fisheries, electricity, gas, clean water, transportation, agriculture, plantations, animal husbandry, forestry," said Helmy Yahya as quoted by Antara , Friday October 16th.

He said this during an online economic training between journalists and the Bank Indonesia Representative Office in Kediri, Friday. Helmy continued, he admitted that during the COVID-19 pandemic, almost all sectors were sluggish, but he stressed there was no point in complaining because all economic sectors had declined.

He also continues to give an optimistic attitude that everything will be good again, everything will go up again. For that, various business opportunities can be used.

Helmy revealed that the world of entrepreneurship is one that must be considered, especially in the era of the COVID-19 pandemic. Many SMEs (small and medium enterprises) have fallen. However, SMEs have also proven to be able to survive, in contrast to large companies. For example, during the monetary crisis in 1998, SMEs were able to survive, but for large companies it was difficult to move.

"Now is the opportunity to change the mindset. We control the type of business, personal attitudes and others. Everything changes. When we experience a pandemic for months, we have to think about looking for breakthrough opportunities. Some are exposed, some go bankrupt, some have to leave. lost their jobs, some have their wages cut. There are also those whose businesses are growing in this pandemic era, "he said.

He said, in the current pandemic era, we also work more at home. There are several things that must be considered to start a business, namely improve character, which means it depends on character. Being smart is judged not enough, because smart people tend to be arrogant, even though being arrogant is difficult to succeed, so character is very important.

Besides that, next is the opportunity check. To become an entrepreneur, you must also look at the ability to sell, take advantage of time. In addition, also carry out a suitable business check so that you really understand and are not easily fooled by others.

Another tip is to upgrade or update capabilities, and always update. To udpate, you can take advantage of information technology. Currently, social media can also be used for business facilities.

"There are no successful people who do not master their fields. Now the selling trend is through digital. For digital, platforms, Instagram, Facebook, selling products," he said.

He added that the future media is digital. In fact, the mainstream media also faces tough challenges. For example, print. People no longer read newspapers, but look for information through the network. In fact, nowadays many companies are collaborating with influencers, so that much advertising spending is sucked into digital.

To be able to survive, he advised entrepreneurs and aspiring entrepreneurs to always add skills or abilities. In the 2021 era, a product must have branding, advertising, digital marketing, social media, and product analysis.

" Upgrade your skills . Selling is the most important selling ability. No matter how great a product is, if it can't be sold, it's finished. Learn to take part in webinars, trainings. Update your channeling . In the business world, big profits are repeat orders . Customers come back," he said.

He also reminded us to take advantage of the business according to the field he was working on, because the results could be more optimal.