The Birth Of Earth Hour Which Is Celebrated Every March 26

Earth Hour Movement (Photo: ANTARA)

JAKARTA - The Earth Hour movement which is held every March 26 at 20.30 p.m. started with an idea initiated by the Co-Founder of Earth Hour, Andy Ridley, so that a collaboration between WWF-Australia, Leo Burnett, and Fairfax Media was formed to address the issue of climate change.

In 2007, there was still a level of skepticism and resistance to the issue of climate change. Earth Hour brings people together on the realities of climate change and starts a dialogue about what individuals can do to help tackle the planet's biggest environmental challenges.

Why is it done every 26th?

According to Earth Hour's official statement, the second to last weekend in March is around the time of the spring and autumn equinoxes in the northern and southern hemispheres, allowing for nearly coincidental sunset times in both hemispheres, ensuring the greatest visual impact for the event. turn off this global light.

Quoted from ANTARA, over time, Earth Hour has become an important subject of environmental awareness and awareness. Reducing your carbon footprint -- both in your personal life and at work, is critical to creating a strong and environmentally safe world.

By becoming environmentally conscious through Earth Hour, many companies and individuals have made extraordinary changes to their lifestyles to support the need for change.

Because we waste a lot of fuel, electricity, and produce a lot of waste, sometimes the message for a cleaner world is not being heard.

Earth Hour in the midst of a pandemic

Before the pandemic spread, Earth Hour in various parts of the world was usually held with face-to-face meetings, marching, and lighting candles together.

However, with the outbreak of COVID-19, Earth Hour's global organizing team suggested that Earth Hour be celebrated digitally this year, but countries must decide what to do best according to national guidelines.

Amid COVID-19 restrictions, Earth Hour is recording more people than ever before to talk about nature. "We're seeing a record-breaking 192 countries and territories and over 9.6 billion social media impressions, more than double the number of impressions last year!" he said.

Launched on the eve of Earth Hour, the Virtual Spotlight video, which highlights the link between the loss of nature and the increased risk of a pandemic, was viewed 2.4 million times in 24 hours, making it the most-viewed video in Earth Hour history.

The Earth Hour team also organizes digital events, activities, and campaigns, while community leaders, celebrities, youth organizations, and businesses from around the world show their support for Earth Hour online.