Eric Erlangga Combines Reality And Imagination In My Current Music Video

Eric Erlangga (Ist)

JAKARTA - Eric Erlangga launched the music video Aku Yang Kini, the single collaboration with Kawendra, which has been released since last May. This music video was presented after the song was felt to have touched the hearts of many listeners, especially for those who had gone through a broken heart phase and the process of self-repair.

The music video Aku yang Kini is also intended to provide a new dimension that is deepening in depth. In making it happen, he collaborated with CFactory, Thoriq Yasirrahman as executive producer, and Bayu Poetra Ramadhan as director.

This music video also features actress Chelsea Starbee as the main character, who brought the song into a visual full of meaning.

"My current music video combines elements of reality and imagination, presenting four different realities," Eric said in his statement, Friday, November 29.

The pre-production process is carried out for seven days, with an experimental hybrid visual approach that is considered to provide fresh and different nuances of music videos in general. Various interesting visual sets are also present to create a deep atmosphere.

In terms of visualization, this music video describes a complex emotional journey through the three main-time frame played by Chelsea - the past, the present, and the future. Each time describes a deep emotional stage, ranging from reflection, acceptance, to hope.

The combination of lyrics and supporting visual elements is considered successful in conveying song messages in a more in-depth way. Eric Erlangga hopes that the music video "Aku Yang Kini" can be received well and is able to convey emotional messages of songs more strongly.

For information, Aku yang Kini ditulis oleh Kawendra, yang memiliki maktinan positif, terutama bagi pasangan kekasih yang sedang menjalani hubungan.

"This song tells about the deep regret of a person who has made many mistakes in the past, and he is aware of the mistakes he made in the past," said Kawendra.

The music arrangement is made simple but meaningful. This combination wants to strengthen Eric Erlangga's character as a solo singer, with a touch of light music that seems to bring the band's feel, without losing his identity.