Simple Appearance But Intimate Sheila On 7 In Yogyakarta

Sheila On 7 stage in Yogyakarta. (Gonang Susatyo)

YOGYAKARTA - The legendary band Sheila on 7 (SO7), looks stunning and proves its expertise in entertaining thousands of fans in Yogyakarta. The action of the vocalist of the Ambassador in the 9th anniversary of DRW Skincare which was simple but intimate was successfully anesthetized by the audience at the Joga Expo Center (JEC), Saturday, October 12, 2024 evening WIB.

The match that lasted for 90 minutes with 11 SO7 hit songs really felt fast. Suddenly Duta had already said the farewell sentence and disappeared behind the stage.

Meanwhile, the audience, who on average is a young woman or mother, seemed not to believe that SO7 had ended the concert which had teased the audience. The concert celebrated DRW Skincare's birthday which entered the ninth age.

Duta cs's appearance was indeed a surprise for the audience who was a partner of DRW Skincare and other invited guests. On average, they didn't know that the band would be entertained, which was legendary with hits like 'And', 'Sephia' to 'How Deserved' in the 2000s era. Moreover, DRW Skincare, through the organizing committee, did not officially convey it. However, the information has been circulated from mouth to mouth.

Of course, the audience immediately screamed with joy when MC invited SO7 to the stage. Moreover, the band appeared in a complete formation, consisting of Duta (vocals), Eross Candra (guitar), Adam Subarkah (bass).

In addition, there are musicians supporting Vicky (keyboard), Bounty Ramdhan, and Elang Nuraga (guitar). This slick collaboration between personnel presents a solid and energetic performance. The Ambassador also introduced his daughter, Aishameglio Duta Chiara, who joined as a vocal backing.

The Ambassador opened his appearance with the song 'Favorite Film'. That night, the Ambassador appeared simple with a white shirt and dark blue pants. The atmosphere became even more lively when the Ambassador and Kalem started the song "Sephia" which was immediately warmly welcomed by the audience.

He also always invites the audience to interact by greeting them so that they end their singing so that it seems intimacy. "Who has just come to Yogyakarta. Welcome to Yogyakarta. Hopefully you in Yogyakarta will live a classic story for the future." This sentence is an introduction to performing the song 'Classical Story'. The audience was carried to nostalgia hits SO7.

In between singing, he then asked for the cellphone of an audience. The Ambassador continued to sing in front of the cellphone that recorded it live. On the different side, he then took a selfie using the audience's cellphone.

There are 11 songs including 'Make Me Your Friend', 'We Are', 'Secret Serviceers', 'Day With You', 'How Much', 'How Appropriate'. The audience immediately sang together when the Ambassador sang 'And' which was then closed 'Leap Higher'.

In the midst of the excitement of the event, SO7 did not forget to give appreciation to DRW Skincare for the achievement of 9 years of business trips.

"We pray for DRW and all those who are here to always be better," said the Ambassador, showing the band's support for local Indonesian brands.

This surprising appearance of SO7 is proof that the music and beauty industry can work together to create unforgettable experiences for consumers. This cross-industrial collaboration strategy is predicted to be increasingly adopted by local brands to increase engagement with their customers.

Although not previously announced on DRW Skincare social media, news of SO7's appearance quickly spread through visitor uploads on various platforms. This shows the power of word-of-mouth and social media in the current digital era.

DRW Skincare Founder Dr Wahyu Triasmara said the concert was free for all invited guests. Tickets are given to those who get the invitation. The reason for presenting Sheila on 7 is because it has been planning for a long time

"I've always wanted to be able to invite Sheila On 7. Because Sheila On 7 is a legendary band, yes, domicile is also in Yogyakarta. So it's a coincidence. Thank God I got the opportunity to invite Sheila on 7 to our event," he said.