Tanayayu Curious To Conquer Indonesian Music Market

Intan Ayu Purnama alias Tanayu (Instagram @tanayudjanuismadi)

JAKARTA - As Indonesian songwriters, Intan Ayu Purnama alias Tanayu actually finds it difficult to penetrate the domestic music market. In recent years, he has received more gig offers abroad.

This makes the 39-year-old woman feel that the music is more suitable for fans to hear from abroad.

However, Intan does not want to let go of the Indonesian music market. Instead, he felt challenged to get the attention of Indonesian music lovers.

"Yes, no (imaging the Indonesian music market). In fact, I'm really curious, how do you (conquer)," said Intan Ayu when met at Senayan Park, Central Jakarta, Wednesday, August 6.

The reason is, Intan sees Indonesia as a wide music market. With so many music festivals in Indonesia in recent years, he wants to experience appearing in front of the public himself.

"I'm really curious, how do you like it, how to get your attention guys?" he said.

"Because Indonesia has a very wide market, there are also a lot of music festivals, like how it is so that I can resonate in my own country. I also can't say that I'm already famous outside, no, but so far I've had quite a decent opportunity there and the response every time I come to the festival is good," he continued.

However, Intan doesn't want to just release her music character and replace it with market demand. He still believes that honesty in his work is still much better.

"But it's back again, we make music, what we feel too. Making music is an art job, a taste job, so what I created was based on what I felt," he concluded.