A loyal and militant fan base remains a big asset for a group to stay in the music industry.
Mocca is one of the right examples to describe the good relationship between artists and their fan bases.
Riko Prayitno clearly said that the reason Mocca's fanbase lasted for 25 years, even though it was acknowledged that awareness of the importance of fans was not felt from the start.
"Actually, Mocca is too late to realize the importance of fanbase. We are just realizing the importance of fanbase in the third album," said Riko Prayitno at a Bisik Bisik event held by FESMI in Thamrin, Central Jakarta recently.
Riko said there were several fans who initiated their own activities to enjoy Mocca's works. He said the process was organic.
When Arina went to America, suddenly there were some people who took the initiative to gather in the park to learn Mocca's songs. They brought their own musical instruments to play our songs Well, finally we stopped by to teach them," said Riko.
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Not only that, Riko also mentioned that his fans held small shows several times and invited Mocca to appear.
"So, we just have to come and play," he said.
Mocca has also invited its fan base to watch the personnel train. This activity is considered effective enough to establish communication and expand the range of the fan base.
For information, Mocca, which was formed in Bandung in the late 1990s, released its first album with the title My Diary in 2002.
For 25 years, Mocca has released six studio albums, and is still appearing at several major music festivals to date.
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
