JAKARTA - Basboi collaborated with Andien in his latest single entitled 'Persona'. This is the third song, after New Cartier and "Many Say", which will be the material on the upcoming new album.
Through the 'Persona', Basboi carried urban music aesthetics in the early 2000s in Indonesia. The 26-year-old rapper collaborated with Kareem Soenharjo (BAP.) on the production table to mix music, with the hope of reviving a sense of nostalgia in that era.
Andien's involvement is also a sign, given his figure as the best female jazz singer in the early 2000s, with the album 'Kinanti' (2002) which received good judgment from critics.
However, Basboi did not leave the roots of his music. "Persona" continues to blow the spirit of modernity and hip-hop color that is typical of Basboi.
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This single is also presented in conjunction with a music video produced by Hura Creative Garage and directed by Prama Surya, who also worked on Basboi's previous single music video, New Cartier.
Still with the visual aesthetics of the 2000s, the music video for Persona also stars Andien and Aji Sabha who act as fictional radio announcers 80.1FM Boi Radio, which is told to be a new universe and entity in the next Basboi album campaign.
Meanwhile, Basboi's latest album is scheduled to be released this year. Meanwhile, the single 'Persona' can be heard on various digital streaming services on May 31.
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