Billie Eilish Wants Physical Release Of Hit Me Hard And Soft Environmentally Friendly Album

Billie Eilish (Instagram @billieilish)

JAKARTA - Billie Eilish's concern for the environment is nothing new. On many occasions, he often speaks up and invites many people to care more about protecting the world's environment.

Through her new album, Hit Me Hard and Soft, the 22-year-old singer tries to practice what she's fighting for. She wants the production of physical releases for her album to be environmentally friendly.

The vinyl release for the album "Hit Me Hard and Soft" will be made from recycled materials or eco-vinyl. In addition, album packaging will also be made from more environmentally friendly recycled materials.

What Eilish did was in accordance with what she believed in. He and his team tried all possible ways to minimize waste in every aspect of his music.

"My parents always give me good and very aware information that every choice we make and every action we take has an impact on a place or on someone, good or bad, and it's always inherent in me," Billie Eilish said during an interview with Billboard some time ago, citing the BBC.

At a press conference, a behind-the-scenes glimpse of the process of making more sustainable recordings was also shown.

It is explained how the production of vinyl made from PVC, a type of plastic that takes centuries to decompose. Any footage that is not generated from scratch, can also be melted and reused in the process.

"This excuse can be changed to vinyl again," said Karen Emanuel, CEO of vinyl manufacturer Key Production.

"So, when people talk about the use of recycled vinyl, what they really mean is that they use basic materials that come from machines."