The East Indies Cares For Personal Stories In The Lyrics 'Every Time' Which Becomes The Song Campaign IM3 In The Month Of Ramadan

Indies (Photo: Nizar Zulmi/VOI.id)

JAKARTA - Indosat Ooreedo Hutchinson (IHO) through IM3 products welcomes Ramadan 1445 H with an interesting program. Taking the theme #NyatakanSilaturahmi, they collaborated with the Indies to convey it through songs and videos such as short films starring Iqbaal Ramadhan.

Tembang entitled Every Time this was created by the Indies with Enrico Octaviano and Iga Massardi as music producers. Baskara was inspired by personal experience which he then included in the lyrics and arrangements.

"This time it's a smaller team with Enrico Octaviano and Iga Massardi. This is my personal story, and it's free to say anything, but it's still in accordance with existing chats," said the Indies in the #NyakanSilaturahmi campaign launch prescount with Freedom Internet from IM3 in the Central Jakarta area (7/3/2024).

"This is the first time I've written a song for a brand, but it feels like doing a song on its own," he added.

Iga Massardi as the music producer was also present and conveyed the creative behind-the-scenes process. "The process is natural, there are not too many obstacles. The unique factor in the song, Baskara, who composed the songs such as storytelling, he made dynamic lyrics in the song," said the Baha Suara frontman.

The Indies also revealed one of the events that inspired the song 'Every Time', namely when he clearly looked into his father's eyes for the first time. "I'm annoyed because I can only look into my father's eyes after a decade, when his eyes already have wrinkles," he explained.