AMI Awards 2023 Introduces New Cup With Layered 359 Diamonds

The new AMI Awards 2023 diamond-layered Cup (YouTube Anugerah Musik Indonesia)

JAKARTA - The 2023 Indonesian Music Award (AMI) not only presents a new concept at the peak of the award night, but there is also a new trophy that will be given to some award recipients.

Candra Darusman as the General Chair of the AMI Foundation said that the new trophy in question had 359 diamond pills designed by Frank & Co.

"What was shown was a trophy that took shape like last year, but this year it was a bit special. If you pay close attention, there will be an additional 359 diamonds from Frank & Co," said Candra Darusman during a press conference in Senayan, Central Jakarta on Thursday, October 26.

"There is no other purpose but indeed this is a metaphor, giving awards to outstanding works from Indonesian musicians, and they deserve to be given an award that can be said to be in great classes," he continued.

Candra sees Frank & Co's involvement this year as a symbol of public appreciation or private parties for Indonesian music.

"We also acknowledge that this is an appreciation, participation from Frank & Co who also wants to give appreciation to Indonesian music," said Candra Darusman.

"Hopefully the initiative of parties like Frank & Co can also attract wider public attention and from the private sector to give awards to Indonesian musicians, as well as in other areas," he added.

However, not all categories will get this diamond-coated trophy. There will be five special categories that will receive 359 diamond trophies from Frank & Co.

"This is not given to all categories, only five categories receive, namely the Three Lifetime Achievement Awards, Best Word Music Production Work, and Best Video from YouTube," concluded Candra Darusman.