JAKARTA - Arian 13 of Seringai explained the reasons behind Raisa X's t-shirt production at the Evoria Festival & Conference event at M Bloc Space, Creative Hall, Sunday, in the theme How the Band Works with Artwork & Merchandise.
"This is a photo of Raisa wearing a Seringai T-shirt produced by my friend. This shirt is already sold out. This shirt actually has Raisa's manager named Boy," he opened.
"At that time, because Raisa likes to be in touch with Rolling Stone magazine, she often meets Ricky Siahaan, who is the guitarist of Seringai who is part of Rolling Stone. They like to obey on Twitter, and somehow the issue that comes out on netizens is Raisa's son Arian," he continued.
"But geneticly, it looks a bit like that," joked the vocalist Seringai.
With the issue spreading among netizens at that time, Arian finally had an idea to take advantage of the moment.
"Well, because we and Raisa never Kalirified, in the end we used the issue to be funny. Everything from that time Metallica came here where we were the opening. On our list at that time, Raisa sang the song Indonesia Raya at Gelora Bung Karno," he added.
"I just asked Raisa when she was backstage, didn't want to wear a Seringai t-shirt? And she wanted to. And this is the result, this is Boy who also took a photo. In the end, we made this photo merchandise which is more selling well than other Seringai shirts," he explained.
Arian 13 ended his speech with a conclusion.
"According to me, when you see an artist wearing your band T-shirt, there are probably two. First, if the artist has a good reputation, the sale of your t-shirt will increase. Second, if the artist has a bad reputation, then your band will get worse. If there is no solution, because we can't control it," he concluded.
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