Support Indonesian Music, Spotify Joins My IDENTITY Campaign

Musicians for My Spotify Identity (Spotify)

JAKARTA - The Indonesian music industry continues to grow from time to time. To support the development of local music, streaming service Spotify launched my IDENTITY campaign.

Through this campaign, Spotify provided a Voice hub from Indonesia and worked together to hold a talent search program to find new talents from Indonesia.

The number of new musicians also inspired Spotify to create hubs. Music listeners simply look for keywords Vice From Indonesia and will find playlist curation from various regions in Indonesia.

Through my IDENTITY initiative which includes developing a local content catalog, we want all listeners in Indonesia to be able to find and express their identities on Spotify. Wherever they are, they can come to Spotify and celebrate their identities and origins," Cassandra Aprilanda said as Spotify's representative.

Six local musicians also support my IDENTITY movement. They are Ndarboy Genk from Yogyakarta, Woro Widowati from Central Java, Indies from Jakarta, Yura Yunita from West Java, Sal Priadi from East Java, and Stevan Pasaribu from North Sumatra.

"For me, West Java culture, especially Sundanese, has always been a source of inspiration in work. I am very happy to be here with five other inspirational and talented artists," said Yura Yunita. "With the presence of this campaign, I am sure listeners will find their identities and find their homes on Spotify. This is us, this is my identity," he continued. Stevan Pasaribu and Ndarboy Genk have similar thoughts about Yura. At the beginning of their career, the values they hold from an early age are things that allow them to become themselves today.

Meanwhile, Woro Widowati added, in addition to her childhood culture and memories, people who tirelessly support them to date also play an important role in developing their musical identity.

The East Indies and Sal Priadi expressed their belief that cultural influences are an inseparable part of the development of music in Indonesia, and even make it more beautiful. My identity campaign can be accessed through Spotify's official website.