Welcoming Yummy, Justin Bieber's New Era Of Music

Justin Bieber - Yummy (Twitter Justin Bieber @justinbieber)

JAKARTA - Bieber is back! In accordance with his promise, singer Justin Bieber opened the beginning of 2020 with a single titled Yummy. This song is his latest work after four years of absence from releasing new music.

Certainly, the song will be the anticipation of Belieber (as Justin Bieber's fan name) as a heater for his new album. Precisely on January 3, Yummy's lyric video was uploaded through its Youtube channel.

The video, which lasts more than three minutes, shows a visual in the form of an ice cream that always forms in a circle as Bieber's voice rolls. The initial chorus which reads “You got that yummy-yum. That yummy-yum, that yummy-yummy ”became a catchy and precise hook so it didn't take long to memorize it.

The song Yummy was already heard when Bieber announced his new project in the form of a trailer. In addition to new songs, he confirmed the album, documentary series, and world tour will take place in 2020. He said the album project titled R & BIEBER will be different from previous albums.

Yummy has a trap beat tone and is thick with R&B nuances. Hearing Yummy might remind us of the Journals album released in 2013. At that time, this Ontario-born singer expressed the RnB genre into her voice.

This song is also known to have been made by people who worked on several songs on the Journals album, namely Sasha Sirota and Poo Bear and Justin Bieber himself.

Adult image is also displayed through lyrics and voice. Many say this song that tells about marriage and sex exposes Bieber's voice which is more mature than before so that he sounds suitable for singing a song like this. The Yummy music video will air on January 4. Through his Twitter account, Bieber wrote that he had prepared a Tik Tok account to see fan response to Yummy.

Looking forward to all the reactions and I got tik tok now :). #yummy # 5minutes

- Justin Bieber (@justinbieber) January 3, 2020

On the other hand, the documentary series Justin Bieber: Seasons will be broadcast exclusively via Youtube Originals on January 27. This documentary will take fans to take a look at Justin Bieber's past and the answers to his unanswered questions. A world tour is also being prepared for Bieber starting from Seattle on May 14. Welcome back, Justin Bieber!