JAKARTA - PT Sokonindo Automobile, the company that oversees the DFSK brand in Indonesia, has officially opened the price range of its latest SUV, the E5 Plua, which is priced at Rp500-550 million, as well as introducing the NICE Experience concept as the philosophy of developing the Plug-in Hybrid Electric Vehicle (PHEV) SUV.
After being introduced in various international markets, including the launch of the right-hand drive version in Hong Kong last month, Indonesia became one of the next strategic markets in DFSK E5 Plus' global journey.
The presence of this model is also a new milestone for DFSK in strengthening its transformation as a brand that is increasingly focused on intelligent mobility, presenting vehicles that are not only innovative, but also able to provide a smarter, more comfortable, and more relevant driving experience with the needs of today's consumers.
COO of PT Sokonindo Automobile, Franz Wang said for the company, the DFSK E5 Plus is not just a new product, but also part of DFSK's transformation in presenting intelligent mobility that really benefits consumers' lives.
"DFSK E5 Plus is part of DFSK's transformation in presenting intelligent mobility," he said, in his remarks, at SCBD, Jakarta, Wednesday, July 22.
During the Exclusive Press Launch, the media was invited to explore the concept of NICE Experience, which became the foundation for the development of DFSK E5 Plus through four interactive zones, namely New Energy Long Range, Intelligent Safety, Comfort Family Space, and Exciting Driving Experience. The four areas represent PHEV technology, smart safety systems, family cabin comfort, to driving characteristics that are the main advantages of DFSK E5 Plus.
In the New Energy Long Range zone, the media can take a closer look at the Plug-in Hybrid technology that allows the DFSK E5 Plus to travel up to 1,400 km (NEDC) with 140 km of pure electric range (NEDC). The combination of electric motors and conventional engines gives consumers flexibility for daily mobility in the city as well as long-distance travel without worrying about range anxiety.
Meanwhile, the Intelligent Safety zone displays various active safety technologies and driving assistance systems designed to increase the sense of security during the journey. Comfort Zone.
Cing Hok Rifin, Director of Sales Center PT Sokonindo Automobile said, the company sees the need for the community for electrified vehicles continues to grow.
"Consumers now want vehicles that are not only efficient, but also comfortable for all family members and are able to support various activities, both in the city and long-distance travel. Through Plug-in Hybrid technology and the NICE Experience concept, we present the DFSK E5 Plus to meet these needs," said Cing Hok Rifin.
Later, the above model will be launched at the Gaikindo Indonesia International Auto Show (GIIAS) 2026, which will take place next week.
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