Take Note Of The Date! The IMHAX Exhibition Is Again Held 4-7 September 2025

Press conference IMHAX 2025. (Photo: Afrizal/VOI)

JAKARTA - The Indonesia Motorcycle Helmets Apparel Accessories Exhibition (IMHAX) exhibition was held again this year, more precisely taking place on September 4-7, 2025 at the Smesco building, Jakarta.

The exhibition, which is the third edition, is sponsored by Idemitsu Lubricants and has the support of Maxdecal and Blibli, and is supported by many new supporting brands, both from helmets, accessories, and accessories.

Senior Marketing Manager of PT Idemitsu Lube Indonesia Ronald Notodihardjo, said this year was the third year in a row that Idemitsu was the main sponsor of IMHAX.

"Idemmatisu believes that collaboration with IMHAX is not only about brand existence, but also as a forum for automotive lovers in Indonesia. As a brand that has long been committed to providing quality lubricant products, we hope that the presence of Idemitsu as the main sponsor can have a positive impact in supporting the automotive industry for the poorness of two wheels in Indonesia," said Ronald Notodihardjo at the IMHAX 2025 press conference at the Idemitsu Moto Lounge, Jakarta, Friday, August 22.

This event will be the largest exhibition in Indonesia that presents various motorcycle products, helmets, accessories, accessories, and motorcycle parts on one stage.

"Since we first held it in 2023 and continued in 2024, the IMHAX exhibition immediately received high interest from automotive lovers, especially two-wheelers. We are committed to making IMHAX a barometer of trend and innovation of the automotive industry in Indonesia," said Project Manager of IMHAX 2025 Hardiyansah.

Just like in previous years, this exhibition is free for all visitors or not to apply entrance tickets, so that two-wheeled lovers from various circles can enjoy shopping experience while getting to know more about the latest and quality products from local and international brands.

"The diversity of exhibitors, from within the country and internationally, makes IMHAX 2025 the main destination to meet the needs of driving equipment to accessories, as well as a forum for interaction between industry players and consumers," continued Hardiyansah.

He added that the IMHAX exhibition can also be used for those who want to run a B2B (business to business) business scheme where transactions or interactions occur between business people/companies with brands on IMHAX. So, the products sold are not only for final consumers, but also for other companies as customers or business partners.

In addition to stimulating market growth, IMHAX also indirectly contributes to providing education about the importance of using apparel and accessories that are suitable for motorcycle users.

IMHAX 2025 targets 8,000 visitors during the four days of implementation. To date, at least a total of 71 motorcycle brands, helmets, aprons, and accessories have been confirmed to participate as exhibitions. The number of exhibitions is also likely to continue to grow closer to H day.

Not only that, after successfully making a total of IDR 5.5 billion transactions in last year's edition, this year the organizers are optimistic about setting a larger transaction target.

"At IMHAX 2025, we are targeting 8,000 visitors and the nominal transaction can reach IDR 6 billion. We are optimistic because this year IMHAX will be better packaged, supported by attractive sales programs from each exhibition," explained Hardiyansah.

The IMHAX 2025 excavator who will attend consists of various well-known brands. The helmet brands are enlivened by Shoei, Arai, Nolan, Sumoy, Sharks, Bell, MT Helmet, RSV Helmet, JPX, NHK, KYT and many more.

Likewise,IVEs, ranging from Alpinestars, Yellowcorn, Kushitani, Rabbit and Wheels, Respiro, to Taichi Hospital, and others. Not enough, there are also popular brands from two-wheeled industries such as Yamaha, Nitiracing, Zuttoride, Doni Racing School 35 and Katros Garage. As well as dozens of motorcycle accessories and parts brands such as Bitubo, Leovince, Pro Fender, Chemco Wheels, Arrow Exhaust, and others.