JAKARTA - Drinking coffee has now become part of people's lifestyles, especially among workers and young people. As the trend develops, the way to enjoy plant milk also changes.
If you used to drink it directly, now the milk made from cashew nuts is starting to be widely used as a mixture of coffee to matcha to create a creamier taste without losing the character of the drink.
This change is in line with the increasingly dynamic lifestyle of the community. Beverage choices are no longer judged only on taste, but also on practicality and their ability to accompany various activities, from traveling to the office, rest time, to after exercising.
Commercial Director Arummi, Syahnadiaz Sikar, said that current consumer needs are constantly evolving. According to him, people are looking for drinks that are easy to carry and can be enjoyed on various occasions.
"Consumers are now not only looking for nutritious options, but also products that can keep up with the rhythm of their daily activities, from traveling to the office, taking a break from work, to after exercising," he said in an Arummi press statement to VOI, Thursday, July 16.
One of the new ways to enjoy almond milk is by mixing it into coffee. Unlike milk which has a dominant taste, almond milk with a lighter character is considered able to provide a soft texture without covering the original taste of coffee.
Therefore, this drink is starting to be looked at as an alternative to latte mixes and espresso-based drinks.
Not only coffee, almond milk is also considered suitable to be combined with matcha or enjoyed directly as a breakfast companion or snack. Its creamy taste makes it easy to combine with various types of drinks without changing the main taste.
World Barista Champion 2024, Mikael Jasin, considers the balance of taste to be important when combining milk with coffee. According to him, milk should complement, not dominate the character of coffee.
"The milk used should be able to complement the character of the coffee, not dominate it. The creamy texture with a light taste makes the coffee character still stand out," he explained.
Behind this trend, cashew milk is also one way to introduce the potential of Indonesian local food. Maybe so far cashew is more known as a snack, even though this food can also be processed into a plant-based drink that offers a soft taste while containing various nutrients, such as calcium and vitamins B and D.
As people's interest in plant-based beverages increases, almond milk is starting to find a new place at the dinner table to coffee shops.
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