KTM Stops CFMoto Distribution In Europe, Focuses On Financial Fix

CFMoto 300 NK. (Doc. CFMoto)

JAKARTA Shocking news came from the Austrian motorcycle manufacturer, KTM. Today, April 22, the company announced that it is no longer handling the distribution of CFMoto motorcycles in the European continent. This step was taken amid efforts to recover the company's financial condition which was reported to be experiencing difficulties since last year.

Launching from Visordown, Tuesday, April 22, this decision is part of KTM's strategic steps to streamline its business. Previously, KTM had also released its ownership in MV Agusta which was resold to the Sardarov family in February this year.

The CFMoto distribution agreement itself was only signed in 2022. However, starting May 31, 2025, the distribution of CFMoto motors in Europe will be taken over by distributors whose names have not been announced. However, CFMoto will remain responsible for the distribution of KTM models in China.

"The last few weeks have been marked by significant changes within the KTM Group. The company will fully focus on rearranging its own brands to effectively pursue its strategic goals," said KTM through its statement.

As a result, CFMOTO's long-term KTM and long-term partners have agreed to stop the existing KTM distribution responsibilities for CFMOTO and EEZHO in Europe (Germany, Austria, Switzerland, Great Britain, and Spain) effective as of May 31, 2025. Until then, the CFMOTO Motorcycles Distribution GmbH, a subsidiary wholly owned by KTM AG, will remain a contact for all dealers in the sales area. Starting June 1, 2025, new importers whose names have not been mentioned will take over responsibility for CFMOTO.

This decision was mutually agreed upon by the two companies and applies exclusively to the distribution agreement described above. The existing cooperation, particularly joint production in China, remains unaffected, as well as the distribution of KTM motorcycles in China by CFMOTO."

KTM's decision to partner with CFMoto was previously considered a wise move. The news that joint production in Asia will continue will certainly be a breath of fresh air. However, this step to stop distribution in Europe raises questions about other cost cuts that may be taken by KTM in the future. We'll just have to wait for further developments.