Conventional Motorcycles Still Sold Out Even Though Non-subsidized Fuel is More Expensive

Honda Vario Evo 160. (Photo: Indra/VOI)

JAKARTA - PT Astra Honda Motor (AHM) ensures that the increase in the price of non-subsidized fuel (BBM) has not had an impact on people's interest in buying Honda motorcycles. In fact, the company claims that sales in the last one to two months have shown a positive trend.

This was revealed by the Director of Marketing of PT AHM Octavianus Dwi. He said that until now his party had not seen a decrease in demand due to the adjustment of fuel prices.

"No, it's not, it's still not there (the impact)," said Octavianus Dwi in Cikarang West Java, not long ago.

According to Octa, motorcycles are still the main need of the Indonesian people to support daily activities. Therefore, the decision to buy a two-wheeled vehicle is not too influenced by the increase in fuel prices.

"Because this is it. For consumers, it's a motorcycle, especially Honda, it's quite reliable in the sense that it's fuel efficient and functional, it also meets their needs. So sometimes it's still the best choice in the current position," he said.

He revealed that Honda's motorcycle sales in May 2026 had penetrated more than 400 thousand units. Although the sales data for June 2026 has not been collected as a whole, AHM estimates that the number has again increased.

"You can ask consumers (why they still buy a motorcycle when fuel prices go up), but the fact is that the demand is happening right now. In fact, what I said earlier, there is an increase," he said.

On the other hand, the price of non-subsidized fuel in Indonesia has indeed been adjusted. However, the current tariff is still higher than before the first increase was implemented.

Meanwhile, based on data from the Indonesian Motorcycle Industry Association (AISI), national motorcycle sales in May 2026 actually decreased compared to April 2026. Sales were recorded at around 470 thousand units, down from around 520 thousand units in the previous month.

The national sales data for June 2026 to date has not been released by AISI. However, AHM is optimistic that Honda's sales performance in the period will continue to increase even though consumers are faced with an increase in non-subsidized fuel prices.