Vespa's Victory In Court, His Iconical Design Is Now Protected By European Law

Vespa Primavera. (Doc. Vespa)

JAKARTA - Since its founding in 1946, Vespa has transformed from postwar mobility solutions to lifestyle icons and status symbols. This Italian scooter brand today is not just a practical means of transportation, but a style statement that always attracts attention wherever they are.

One that has been attached to Vespa for a long time is the design, especially its flowing body, archipelagic lines, and striking colors. However, in recent years, a number of mock Vespas have emerged that are trying to mimic the iconic aesthetics of the Italian brand.

Quoted from the Rideapart page, Friday, December 15, one of the things that imitated the Vespa design came from China, namely Zhejiang Zhongneng Industry Group, with the ZNEN brand which presents a design similar to Vespa.

Seeing this condition, Vespa took firm action by submitting a complaint to the European Union Intellectual Property Office (EUIPO), unfortunately Zhejiang Zhongneng Industry Group in several ways to successfully block Vespa trademark complaints.

A report from Cycle World says this could happen because the Chinese brand position is strong in Europe, especially after gaining rights to the historic Italian motorcycle manufacturer, Moto Morini. This ultimately led the EUIPO to reverse its decision, allowing the Chinese brand to continue producing Vespa-like scooters.

However, the wheel is turning, the latest news now benefits Vespa. The European Union Justice Court (CJEU) recently officially acknowledged the Vespa design, stating that its design is "not allowed to be imitated."

Following this decision, the European Union court effectively changed its decision. As a result, ZNEN scooters similar to Vespa should not be imported or sold anywhere in Europe.