Here's The Italian Kawasaki Strategy To Get Small Motor Sport Consumers

Ninja ZX-4RR. (Doc. Kawasaki)

JAKARTA - The Italian Kawasaki has an unusual way to attract local consumers' interest in small sports motorcycles. On this occasion, Kawasaki held a racing event called 'Kawasaki Ninja ZX-4RR Trophy 2024'. Later this racing series will be provided with the latest sports motorbike, the Ninja ZX-4RR, which is an evolution of ZX-25RR with lower cc. The racing series will consist of five rounds that will take place at several circuits in Italy, with all motorcycles used as original from manufacturers, aka unable to add energy and others. That is, it all depends on the racers and teams to arrange the planning, strategies to the skills they have. Enrico Bessolo, Director of Sales of the Italian Region, said that this racing series is expected to attract attention to small to medium-sized sports motors in the European market. "Our intention is to provide new emphasis and interest in the small to medium motor sport market," he said, quoted from the Rideapaart page, Monday, October 16.

For those interested in participating in this racing series, there are several requirements that must be met, including buying Kawasaki Ninja ZX-4RR from the official Kawasaki dealers in Italy, as well as buying racing equipment in the same place. As is known, currently the motorbike is sold for 10,178 USD or around Rp160 million, for the price of racing equipment sold for 6,202 USD if converted into Rp97 million. However, Kawasaki did not describe in more detail the prizes for this racing event, but it became an interesting thing because he had the opportunity to compete on Kawasaki's motorbike.