Bentley Presents Exclusive Bespoke Colors For Classy Clients

Bentley Bentayga S is Nila Blue. (Doc. Bentley Motors)

JAKARTA - British auto brand Bentley Motors announced its latest color for bespoke named Nila Blue which is available exclusively from the Culinary division as a result of its collaboration with the famous British fashion designer, Supriya Lele.

Culinary Chief Commercial Officer David Parker said this color is a subtle and depth expression that reflects the artistic vision of the designer combined with the division's expertise in creating his best work.

Nila Blue is a subtle and depth expression, a color that reflects Supriya's artistic vision and Culinary expertise in creating the best final result ordered in advance. This is a color that reflects their intelligent tastes that value calm luxury," Parker said on the brand's official website, Thursday, October 31.

Meanwhile, Supriya Lele added that this blue color is different from the others, which has a subtle feel that brings the artistic impression to life in the Bentley model.

"I combined this subtlety into my work, so collaborating with Bentley to bring this unique color to life using references and my own brand is really useful," added Supriya.

This color takes his name from the word sanskrit which means 'Safir' and represents a perfect combination between personal history and handicrafts.

According to the brand, Nila Blue is combined with personal and cultural meanings, representing a perfect combination of automotive luxury and high-end fashion, which reflects the best expertise, innovation, and personal expression.

In addition, this color is an example for the Culinary division in creating unique works while at the same time translating the aspirations of clients into expressions of lasting expertise.

This custom ordered color, smooth but distinctive, reflects the luxurious and eternal impression that defines its collection and the philosophy of the Molinar design.

Bentley along with Supriya Lele created this color first on Bentayga S with a distinctive blue feature and the lines have been added to the 22-inch sports rim.

Nila Blue color is available exclusively through the Bespoke Studio Culinary division and can be ordered through the Bentley retail network.