The Soap Opera Ikatan Cinta, Produced By Conglomerate Hary Tanoesoedibjo, Is Recognized As Awakening The Creative Economy, This Is The Proof

Arya Saloka Receives Award for Sinetron Ikatan Cinta (Photo: IG @ikatancinta.mncp)

JAKARTA - The soap opera Ikatan Cinta, starring Amanda Manopo and Arya Saloka, achieved the record with the highest rating of all time. Thursday, July 1, the soap opera produced by MNC Pictures, the production house owned by Hary RanoeSoedibjo, got another new record, this time the event won an award as "The Most Watched TV Program and Entertaining the Public During the Pandemic".

The award was given by the Coordinating Ministry for Economic Affairs of the Republic of Indonesia, Airlangga Hartarto. The award certificate was presented by the Coordinating Minister for the Economy, Airlangga, to the Managing Director of MNC Pictures, Titan Hermawan. Then continued with the handing over of plaques by Arya Saloka and Amanda Manopo to Airlangga.

The Indonesian Minister of Industry, Agus Gumiwang Kartasasmita and other Ikatan Cinta players, Glenca Chysara and Evan Sanders, also attended the event.

Airlangga said he also appreciated the soap opera Ikatan Cinta which was able to be creative during the COVID-19 pandemic. He also revealed that this is an extraordinary thing, especially in the midst of many parties who are looking for ways to survive in the midst of a pandemic.

"This is not something easy, various associations including art workers have met with me at the office of the Coordinating Ministry for the Economy, we talked about artists, directors and art workers, all of whom certainly expect government support, we have been running for 1.5 years in the midst of this pandemic," Airlangga said in a statement. MNC Pictures' official broadcast on Friday, July 2.

The Executive Chairman of MNC Group, Hary Tanoesoedibjo also expressed his happiness and pride for the achievement of the soap opera Ikatan Cinta. According to him, the soap opera was able to survive the onslaught of competition as well as a pandemic.

"Today, we are happy and proud of course that the Coordinating Minister for Economic Affairs of the Republic of Indonesia is pleased to award the soap opera Ikatan Cinta, because it has the largest audience base and entertains the Indonesian people in the midst of a pandemic where many people feel anxious, panicked, stressed and entertained. of course with this soap opera," said Hary.

This soap opera, starring Arya Saloka and Amanda Manopo, recorded viewership ratings and performances, with an average of 12.8 percent and 47.3 percent, respectively, from January to June 29, 2021.

Ikatan Cinta premiered on October 19, 2020 and recently set a new record high in its programming performance by achieving a 15.4 percent rating and a 54.5 percent viewer share on 20 June 2021.

Arya Saloka said that his achievement in the soap opera "Ikatan Cinta" is something to be grateful for.

"Thank God, this award can be trusted again. It means that in the future we must maintain and improve our capabilities," said Arya.

"Thankfully, this is not all because of me. But because of the people behind the scenes, especially from the director, producer, and crew who made Ikatan Cinta a success," Amanda Manopo added.