KARAWANG - Events such as festivals and bazaars are no longer just a place to find entertainment. More and more organizers are combining various entertainment to interactive activities with financial education, so that visitors, especially young people, can have a fun experience while adding insight in managing finances.
This approach is considered more relevant to the lifestyle of young people who like outdoor activities and interactive experiences.
The concept was carried out in the implementation of the Danamon Festival which was held in Karawang on July 31, 2026. In addition to presenting musical performances, this festival is also enlivened by a culinary bazaar, lifestyle market, automotive exhibition, and various interactive activities that allow visitors to get to know financial services in a more relaxed atmosphere.
Danamon Chief Strategy Officer, Reza Iskandar Sardjono, said the festival was part of an effort to provide an experience closer to the community.
"Through the implementation of the Danamon Festival, we want to present a closer and meaningful experience, as well as celebrate the 70th anniversary of Danamon with all stakeholders,"
"This festival is also a form of appreciation to all people who have been part of our long journey to this day," said Reza Iskandar Sardjono.
The festival presents a number of musicians from various genres, such as Ayu Ting Ting, Hiroaki Kato, Rombongan Bodonk Koplo (Robokop), Akbar Chalay & Mingse, to Diskoplo.
For the younger generation, the concept of this kind of festival is a space to get to know financial services more closely without eliminating the entertainment element.
Visitors can interact directly with various digital services and enjoy a variety of transaction offers available during the event.
According to Reza, the festival is not only interpreted as a celebration, but also as part of an effort to build closer relationships with the community.
"We want to emphasize our role as a partner not only in providing banking services, but also in providing experiences that strengthen closeness and build loyalty that supports mutual growth in every phase of the customer's life,"
"Therefore, we also invite the people of Karawang and its surroundings to be part of this celebration full of togetherness and cheerfulness," concluded Reza.
Various entertainment agendas in one festival and education show that financial literacy can now be conveyed through a lighter approach and closer to people's daily lives.
For young people, this kind of experience is not only a place to enjoy music and food, but also an opportunity to get to know financial management in a more practical way in a fun atmosphere.
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
