JAKARTA - The number one sensitive skin care brand recommended by dermatologists in Indonesia, Cetaphil, is back with its annual series with a new concept that is closer to the community. Titled Cetaphil Derm On Tour, the event which took place from July 20 to August 2, 2026, brought a mobile van to various strategic points in Jakarta, including the Car Free Day (CFD) area in the FX Sudirman area.
Unlike the previous year which carried the concept of a one-day immersive laboratory, this year Cetaphil chose the "pick-up ball" approach to make it easier for the public to consult directly with skin health experts (dermatologists). This initiative is based on the fact that about 70% of the Indonesian people have sensitive skin conditions, but many of them are not aware of this and have not found the right treatment.
Alaia Safia, Brand Marketing Cetaphil Indonesia, conveyed that the change in concept to a mobile van was a form of Cetaphil's commitment to reaching out to the community more closely and tangibly.
"Through Cetaphil Derm On Tour, we bring this experience directly into the middle of the daily activities of Jakarta residents, such as in this Car Free Day area. We see that there are still many people who are unaware that they have sensitive skin, so they often choose the wrong product. Through this 'pick-up ball' approach, we hope to provide safe, appropriate, and science-based solutions for all Indonesian families," said Alaia Safia.
Through Cetaphil Derm On Tour, visitors can enjoy various interesting facilities and activities for free, including:
• Skin Check & Advanced Equipment Analysis: Visitors can check their skin condition and type using a special analysis machine.
• Free Dermatologist Consultation: The results of the skin analysis are clarified directly by the specialist doctor to provide the right product recommendations.
• Myth vs Fact Education: Interactive sessions to clear up various misconceptions about skin care.
• Free Games, Merchandise, & Samples: Visitors have the opportunity to take home Cetaphil products and other attractive prizes. Not only that, on Sunday (26/07),
Cetaphil Derm On Tour also collaborated with the running community to present a Fun Run session. This collaboration emphasizes the importance of skin protection such as the use of moisturizers and sunscreen for outdoor sports enthusiasts. Complete Education for All Ages and Gender Through this event, Cetaphil emphasizes that sensitive skin care is universal and needed by all family members regardless of gender or age.
In addition to introducing the iconic Gentle Skin Cleanser that has been trusted since its arrival in Indonesia in 2015, Cetaphil also educates the public about other complete product ranges ranging from moisturizers, sunscreens, body washes, to the Cetaphil Baby and PRO-AD series which are specially formulated for atopic dermatitis (eczema).
The enthusiasm of Jakarta residents for Cetaphil Derm On Tour is very massive. At today's CFD event, more than 3,600 visitors crowded the event area, until the organizers had to close the queue early to maintain comfort and safety together.
Seeing the very positive response, Alaia added that Cetaphil opened up a great opportunity to bring this educational program to a national scale.
"Seeing the enthusiasm of thousands of visitors today, we are more motivated to expand this skin health education to other major cities in Indonesia such as Bandung, Yogyakarta, and Semarang in the coming period so that the benefits of sensitive skin care can be felt more evenly," he concluded.
Cetaphil is a skincare brand that has been around for almost 80 years and is trusted by dermatologists around the world. Present in Indonesia since 2015, Cetaphil is committed to providing gentle, safe, and effective skin care solutions for all skin types, especially sensitive skin. (ADV)
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