JAKARTA - Modern lifestyles are increasingly influenced by product choices that prioritize quality, innovation, and cultural values.
Not only about following trends, people are also increasingly selective in choosing food, drinks, and beauty products that can support health and daily life.
One of the countries that consistently presents such innovations is Thailand. This country is known to have a variety of quality products with distinctive tastes and wellness approaches that are increasingly relevant to the needs of today's consumers.
Indonesian people's interest in Thai products continues to increase. This can be seen from the increasing number of Thai food, beverage, and beauty and health products that are easy to find in various retail channels and digital platforms.
This trend is supported by data from the Ministry of Commerce of Thailand which shows that Thai imports of food and beverages from Indonesia reached 500.99 million US dollars in 2024, an increase of 18.02% compared to 2023 which was 424.49 million US dollars.
On the other hand, Indonesia's food and beverage market share in Thailand has also increased to 8.46% in 2024 from the previous 7.96% in 2023.
This data shows the increasingly close trade relationship between the two countries, while also opening up opportunities for people to get to know more quality products from each country.
As part of efforts to strengthen this collaboration, the Thai Trade Center Jakarta will again hold Thailand Week 2026, an international exhibition that brings together Indonesian and Thai business actors on July 24-26 at the Grand Atrium, Pakuwon Mall, Surabaya.
Held under the auspices of the Department of International Trade Promotion (DITP), Ministry of Commerce Thailand, this event presents various leading Thai brands that are developing in Indonesia, especially in the food and beverage and beauty and health categories.
"The interest of the Indonesian people in Thailand's flagship products continues to show a very positive trend. Therefore, we are bringing back Thailand Week as a strategic space to strengthen cooperation between Indonesia and Thailand," said Hataichanok Sivara, Director of the Thai Trade Center, Jakarta under the Department of International Trade Promotion (DITP), Ministry of Commerce Thailand.
"This year, we are once again focusing on the Business Matching program to directly bring Thai exporters together with importers, distributors, and business actors in Indonesia, in order to build long-term mutually beneficial partnerships," he added.
Carrying the theme "Excellence Beyond Borders, United in Value", Thailand Week 2026 presents 33 exhibition booths consisting of 15 Thai exporters, 15 Indonesian importers, and three booths from Thai government agencies.
In addition to introducing various innovative products that reflect the creativity and lifestyle typical of Thailand, this event also provides a Business Matching zone that brings together exporters with importers, distributors, and prospective business partners from Indonesia.
In the food and beverage sector, visitors can get acquainted with various products ranging from healthy snacks, organic herbal tea, premium tea, dried fruit, snacks, spices, ready-to-eat curry seasoning, processed beverages, wafers and biscuits, to food and beverage raw materials.
Some of the brands that are present include Mesomax, Ginny, Win, Mind Seaweed, S.U.M, Beefruits, Udomkij, SUPANIJ, Sriwanna, FullFish, Prikka Spicy Coffee, Star Herb, Collagena, Vineyard Hill, Singha Park Chiangrai, Sipso, Vfoods, M&D, ROSCELA, and Uncle Barns.
Meanwhile, in the beauty and health category, visitors can get to know hair, skin, and beauty care products from the Biowoman brand, which reflects the development of the Thai wellness industry.
The presence of various brands is an illustration of how the Thai industry continues to grow by prioritizing innovation, quality, and the needs of modern consumers.
The products displayed not only elevate the richness of local culture and raw materials, but also show the readiness of Thai business actors in expanding trade cooperation in Indonesia through retail networks, distributors, and digital trade.
Thailand Week 2026 is open to the public and free of charge. The event takes place on July 24-26 from 11.00-21.00 WIB at the Grand Atrium Pakuwon Mall Surabaya. In addition to seeing various flagship products, visitors can also enjoy Thai cultural performances every day, ranging from traditional dances, Muay Thai demonstrations, to Thai doll workshops.
The presence of these various activities provides a more complete experience, not only from the business side but also the exchange of cultures between Indonesia and Thailand.
For business actors who want to participate in the Business Matching session, it is recommended to register first through the link provided by the organizer.
"Thailand Week is our commitment to continue strengthening economic relations between Thailand and Indonesia. The success of various collaborations that have emerged from Business Matching in previous years is proof that business relationships built through direct interaction can generate sustainable value for both countries." said Hataichanok Sivara closing the series of activities.
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