JAKARTA - Benang Jarum officially opened the Raya Pop-Up Store in Kota Kasablanka as part of a strategic move to expand its reach and enrich customer retail experiences. This Pop-Up Store will greet fashion lovers from February 1 to April 15, 2026.
As part of the opening series, Benang Jarum held a private event on February 6, 2026 which was attended by media partners, Key Opinion Leaders (KOL), and loyal customers. This moment marks the inauguration of the Pop-Up Store and also becomes the starting point for the launch of the long-awaited 2026 Raya collection series.
This Pop-Up Store showcases a curated Raya collection that represents the identity of Benang Jarum in its entirety. Throughout the period from February to April 2026, Benang Jarum will introduce the collection gradually to accompany customer preparations for Idulfitri:
January 2026: Marchesa Collection (Opening of the series).
February 2026: Blooming Eid Collection.
March 2026: The Regal Collection.
To enliven the atmosphere, Benang Jarum presents a unique customer experience. Specifically, during the period of 6-8 February 2026, customers can enjoy ice cream from well-known brands for free by showing a Benang Jarum shopping receipt, without a minimum transaction.
"We designed this Pop-Up Store as a more personal space for customers to get to know the Raya collection in its entirety. Each collection is designed with a different approach, but still carries the same values: comfort, meaningful details, and silhouettes that are compatible to be worn with the family," said Mifthahul Jannah, Creative Director of Benang Jarum.
Through this Pop-Up Store, Benang Jarum not only sells products, but also communicates the narrative behind each design, from the selection of materials to the relevance of trends for modern families.
"We want to give customers the opportunity to see, feel, and try the collection in person, as well as understand the story behind each Raya collection we present," added Mifthahul Jannah.
With its strategic location and complete product curation, the Raya Pop-Up Store Needle Thread in Kota Kasablanka is expected to become the main destination for people looking for elegant fashion to celebrate victory moments.
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