JAKARTA - Minister of Creative Economy Teuku Riefky Harsya said that advertising efforts have a multiplier effect, affecting the increase in other subsectors of the creative economy business.
Riefky said that advertising has an impact on subsectors of creative economic enterprises such as television, radio, graphic design, music, film, animation, performing arts, and culinary.
"Advertising that wraps economic value with stories. Advertising turns commodities into lifestyles," he said, quoted by Antara.
"The advertising industry is what drives the wheels of domestic consumption, which is the backbone of the Indonesian economy," he added.
Riefky said that advertising contributes significantly to the development of the global media and entertainment industry.
Total global advertising revenue in 2026 is projected to reach one trillion US dollars according to PwC Global Entertainment & Media Outlook 2024-2028.
In addition, advertising is projected to account for 55 percent of the total growth of the entertainment and media industry over the next five years.
Citing data from the Dentsu Advertising Market Report, Riefky said that advertising spending in Indonesia is projected to increase by 5.1 to 5.4 percent during 2025-2027, with digital channels as a major contributor to growth (10 percent to 12 percent).
According to data from the Investment Coordinating Board, in the first half of 2025, the advertising subsector managed to attract investments of IDR 2.77 trillion, which was included in the list of the five largest investment attractors which included the application, fashion, craft, and culinary subsectors.
Riefky appreciated the holding of the Citra Pariwara award event on December 11-12, 2025, calling it a barometer of the quality of the Indonesian advertising industry.
"This is the 'Olympics' of the advertising industry, and here is where our creative industry is recorded in the golden ink of the history of the nation's journey," he said.
English:
"The consistency of Citra Pariwara in presenting an integrated festival in the midst of the rapidly changing dynamics of the industry is a feat in itself. Thank you for keeping this flame of creativity burning," he added.
He hopes that the winners of the 2025 Citra Pariwara awards can be an inspiration for advertising industry players.
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