Continue To Develop Comfortable Cities, New Offerings For Serpong Residents

Image of a commercial area developed by Paramount Land in Gading Serpong (DOC. ANTARA)

TANGERANG - One of the independent cities has become a residence for nearly 120 thousand residents outside the commuter. Gading Serpong has been equipped with various living residences and commercial areas with high occupancy that support community activities to live, do business, carry out activities, and improve the quality of life in a sustainable manner.

At the end of 2025, M. Nawawi, President Director Paramount Land announced a new offering from developers as a form of continuous city development commitment. This affirms the commitment and new spirit towards the development of an integrated, sustainable, environmental, and technologically advanced self-sufficient city.

"The identities, logos and new taglines of 'Paramount Gading Serpong' were officially present to coincide with Paramount Enterprise's 19th Anniversary on December 18, 2025. This is a reflection of a decade of building and growing the area, Gading Serpong City has now grown well beyond its starting point," said M. Nawawi recently in Tangerang.'

This is an affirmation of the maturity phase of the region, a symbol of the city's scale that has been formed, and a reflection of future confidence, as well as the identity umbrella of the entire region, ensuring the consistency of quality and integration of occupancy, commercial, and lifestyle. This brand is designed modern and rooted, simple but classy, adaptive to the digital era, and relevant for long-term growth. Its visuals are easily recognized, consistent, and powerful philosophically.

Norman Daulay, Director of Paramount Land, said, As a developer who upholds the values of integrity and service, Paramount Land continues to move quickly to adapt to the dynamics of market and community needs. Our focus is to provide a comfortable, safe, and growing residential environment through infrastructure development, provision of city facilities, to the launch of property products that strengthen the investment value of Gading Serpong City. PaRAmount Gading Serpong' is born from a transformation journey, not just visual refreshment, but a symbol of our commitment to building a sustainable and responsive Gading Serpong City to a modern lifestyle.

More than just property development, Paramount Gading Serpong is an ecosystem of life where people live, work, interact, and grow together. Carrying the philosophy of City within Reach, Paramount Gading Serpong is developed as a city where its residents can meet daily needs, carry out activities easily, and enjoy moments of togetherness in a comfortable and quality environment, so that the place of residence is not just a building, but really feels like a place to live (home). This name also represents the value of service, accountability, and quality, which is the identity and dedication of Paramount Land as a trusted developer.

Paramount Land Introduces New Identity And Logo (Doc. Paramount Gading Serpong)

Chrissandy Dave, Director of Sales & Marketing Paramount Land, said, Logo Paramount Gading Serpong presents a visualization of The Paramount Tree or Pohon Paramount a symbol of sustainable growth and cross-generational heritage. Strong roots reflect the reputation and solid foundation as reliable developers. The growing branch and leaves describe innovation, product quality improvement, sustainable after-sales service, as well as a growing investment potential. The Paramount Tree is a reminder that every development step we take is part of a strengthening legacy, sustainable growth, and a future built from generation to generation.

A dark blue color (navy) reflects determination and concern, while the gold color (gold) brings warmth and added value to growth. Everything is Here is not just a tagline, but DNA/Ciwa from Paramount Gading Serpong, with a consistent development direction, present as a modern city with integrated connectivity, complete facilities, classy life experience, and growing property values. The commitments we build today to the next generation, make Paramount Gading Serpong not only a place to live or do business, but a destination with the best quality of life.

M. Nawawi added, hopefully homes and living spaces for the community, healthy ecosystems to develop for business actors, and areas with long-term planned vision for partners and investors.