Transportation To Snacks, Digital Lifestyle Now Dominates Daily Activities

Digital lifestyle. (Freepic)

JAKARTA - Changes in the lifestyle of the Indonesian people are increasingly being felt along with the development of digital technology. For example, shopping and payment activities no longer depend on cash, but switch to digital wallets, especially among the younger generation who prioritize speed, efficiency, and convenience in transactions.

Throughout 2025, this trend will increasingly be seen through increasing the use of digital wallets in various daily needs, ranging from transportation, food delivery, to purchasing credits and data packages.

In the interview, OVO Chief Operating Officer, Eddie Martono, explained that people's digital consumption patterns are now much more active and productive than in the previous few years.

According to him, digital wallets are no longer just payment tools, but have developed into an important part in daily financial management.

"We see significant changes. Users take advantage of this application not only to pay, but also to manage expenses and plan their savings," Eddie said in the 2025 OVO Year End Note Briefing Media, in Jakarta, recently.

Among the most frequent transaction categories, culinary shopping aka food is one of the most dominant. Interestingly, the types of culinary types that are most often purchased reflect Indonesia's distinctive tastes.

"Fried chicken, meatballs, and fried rice are the three most ordered dishes through QRIS transactions," he explained.

According to Eddie, these findings show that although the digital ecosystem is developing, people's food preferences remain close to local flavors. This also plays an important role in encouraging the growth of culinary MSMEs in various regions, because now they can connect with wider customers through digital payment methods.

Another change can be seen from the increasing interest of users in digital savings. After launching the OVO Nambung by Superbank Rek-Wallet feature in May 2025, digital saving behavior is growing.

Users mostly switch to this service and record a double increase in balance, while their monthly transaction frequency is up about 60 percent.

One of the interesting things is that the adoption of this feature is not limited to office workers or the younger generation. The data shows that one of Grab's three driver partners also makes OVO Nambung their daily wallet as well as savings.

Integration of QRIS payment services in Grab ecosystem further strengthens this digital lifestyle change. Now users can pay for transportation services such as motorcycle taxis, taxis, food orders to online shopping for necessities by scanning the QR code displayed by driver partners.

This system makes it easier for a payment experience for users who were previously used to paying cash so that the entire process becomes more efficient.

Throughout 2025, more than 40 million transactions through QRIS in Grab services have been recorded by millions of users in various parts of Indonesia.

Eddie called this growth a positive indicator showing the shift in user habits to be more comfortable and confident in digital payment systems.

"The growth of transactions that occur is very healthy. Not only demand has increased, but the number of transactions has also grown significantly," he said.

Seeing this change, digitalization in the payment system is not just a temporary trend, but has become part of a modern lifestyle for Indonesians.

Ease of access, speed of payment process, and features that are increasingly relevant to the needs of users make digital wallets more trusted by the wider community.

"Our main goal is not only to become a payment application, but to create an inclusive digital financial ecosystem that can be utilized by all levels of society, from users of transportation services to MSME players," he concluded.