Enjoying Yogurt While Me Time, Hometown Dairy Introduces New Collaboration With VIU

Hometown x VIU Watch Party along with 200 participants from the K-Drama fan community (Doc. VIU)

JAKARTA Hometown Dairy, a premium brand under Great Giant Foods (GGF), collaborated with VIU at the Hometown x VIU Watch Party with 200 participants from the K-Drama fan community, located at Ice Palace, Lotte Mall Jakarta.

This collaboration shows a new way of enjoying a more premium me-time with yogurt creamy made from fresh milk and original fruit from Sunpride. Through an intimate and relevant event for K-Drama lovers, Hometown introduces the Greek Style Yogurt innovation designed to accompany everyday relaxing moments.

Hometown Greek Style Yogurt comes as premium yogurt with a richer and creamy texture, combined with pieces of original Sunpride fruit from original Indonesian plantations. This product is developed through quality standards and Hometown craftsmanship, by processing the goodness of fresh milk into a higher value product that is practical and fun to consume at any time.

Ricky Saputra, Consumer Fruit Based and Dairy Head of GGF, explained that with richer, more creamy, and more premium textures, the Hometown Greek Style Yogurt comes to improve the quality of everyday moments, including relaxing moments.

We see consumers now increasingly appreciate simple but meaningful me-time moments. Our Greek Style Yogurt is designed to make the moment feel more premium and prudentful. One of them is by enjoying K-drama accompanied by Hometown Greek Style Yogurt," said Ricky.

Meanwhile, Benedict Octario, Head of Business AVOD, VIU Indonesia said that this collaboration was established because of the alignment of value between the two brands. Hometown Greek Style Yogurt is considered very in line with premium lifestyles, compensation, and is the right indicator to accompany viewing time.

VIU and Hometown Artist Dairy have the same value: we celebrate real stories, real emotions, and of course real taste. That's what makes this collaboration feel so natural and special," explained Benedictus.