Shopping For Household Electronics At The End Of The Year, Let's Attack The Discount

Promotion for household electronic discounts (Doc. Midea)

JAKARTA Every time towards the end of the year, people's interest in household appliances increases significantly. This trend is influenced by consumer needs to increase home comfort, to welcome long holidays, school holidays, and Christmas and New Year's moments. For this reason, Midea sees the year-end momentum as the best period to provide special offers for consumers.

The end of the year has always been a favorite time for Indonesian families to update their household appliances. In addition to the many needs ahead of the holidays, consumers are now also more selective in choosing products that are energy efficient and long-lasting. Therefore, Midea wants to provide more value through national promos and roadshows so that people can try our technology directly and get the best products at a more cost-effective price," said Hendry Wijaya, Head of Product Management Midea Electronics Indonesia

Welcoming the closing moment of the year, the household electronic brand presents a special promo program Midea Super Great, Year-End Shopping Savings which runs from October 1 to December 31, 2025. This program offers discounts of up to 20% for all Midea products and applies nationally across sales networks, both online and offline.

As part of this year's program, Midea held the Midea Super Great Roadshow in five major cities, namely Jakarta, Surabaya, Bandung, Yogyakarta, and Denpasar which took place on 18 November 7 December 2025. The first roadshow at Mall Kelapa Gading 3, Jakarta, presents special entertainment from Project Pop and Liza Natalia on Saturday, 22 November 2025. In addition to music performances, visitors can participate in various activities such as Zumba, Poundfit, cooking demonstrations, and other interactive sessions that show Midea product excellence in real experience.

Hendry revealed, in this promo, Midea presents a series of superior products ranging from energy-efficient air conditioning, large-capacity refrigerators, efficient washing machines, to modern small applications designed to improve the quality of life of Indonesian families. The advantages of buying Midea products in this period lie not only in more economical prices, but also in innovative technology, energy efficiency, product resilience, and reliable after-sales services throughout Indonesia.

We invite the whole community to come to the Midea Super Great roadshow in the next cities. In addition to having fun with various activities, visitors can also get product education, try directly on the Mirea flagship feature, and enjoy exclusive promos that are only available during the roadshow," he said.

With the presence of roadshows and promos later this year, Midea hopes to get closer to consumers and help more families enjoy innovative, efficient, and affordable household tools.