Invite Women To Continue Moving, Wardah's Commitment At JMFW 2026 Present In Spirit Expression

Ria Miranda's collection at JMFW 2026 (Doc. Wardah)

As the Official Makeup & Skincare Partner at Jakarta Muslim Fashion Week (JMFW) 2026, Wardah, the pioneer of the halal beauty brand in Indonesia has again shown its commitment to support the advancement of the Indonesian fashion modest industry. This year, Wardah presents a fashion show stage with the theme Essential Lab Wardah, The House of W: Rise & Grow Together, Wherever You Move, an invitation for women to continue to move, grow, and express themselves, in line with the spirit Wardah Beauty Moves You.

This beauty and fashion collaboration presents three leading fashion fashion fashion fashion designers in the country, namely Saba Modest x IKYK, Ria Miranda, and Itsar Syar'i. Complementing the overall appearance of the models on the runway, Wardah also collaborated with three fashion brands of Indonesian apparel, Leu for the hijab collection, PVRA for shoes, and HSF Eyewear for glasses, featuring the harmony of Indonesian women's works from various creative fields.

The Saba Modest x IKYK collaboration collection is designed to reach two markets, namely modest and contemporary by presenting dynamic and fresh expressions. The collection reflects the typical aesthetics of both the modern, minimalist, and versatile. This is in line with Wardah which emphasizes authentic and relevant beauty.

Then Itsar Syar'i presents a collection titled The Identity' which interprets the meaning of modestity through modern personal lenses. Inspired by the value of piety which is the core of modest dress, this collection represents the diversity of the character of today's Muslim women from gentle to dynamical ones. Presented with modern cuts and the use of comfortable and sustainable pico-blended fabrik premiums, this collection is a reflection of spiritual travel and a conscious lifestyle.

Ria Miranda's clothing collection titled Temaram is inspired by the flower that blooms at night. This collection depicts the beauty that grows in dark the fragrance that is born from silence, and the charm that emerges as the world rests. Theram comes with the modern looks of RiaMiranda's signature glam, aimed at women who want to appear captivating and confident, with a glamorous touch that remains elegant and easy to mix and match for various occasions.

In addition, as a highlight in this event, Wardah collaborated with six representatives of Indonesian women's ministers to look stunning as a muse representing the face of modern, empowered and inspiring women, namely Dyah Roro Esti Widya Putri (Deputy Minister of Trade), Veronica Tan (deputy Minister of Women's Empowerment and Child Protection), Irene Umar (Vice Minister of Creative Economy), Ratu Ayu Isyana Bagoes Oka (Vice Minister of BKKBN), Ni Luh Puspa (Deputy Minister of Tourism of the Republic of Indonesia), and Stella Christie (Vice Minister of Higher Education, Science, and Technology).

This performance was also colored by the presence of two inspirational influencers, Sivia Azizah and Aaliyah Massaid, who emitted young, authentic, and confident characters. The runway atmosphere is increasingly alive with the appearance of Ghea Indrawari, presenting a harmoniousness betweenturbation, enthusiasm, and expression of Indonesian women. The JMFW 2026 event became a momentum for Wardah to reaffirm its position as a beauty brand that continues to present innovation. All models on the JMFW runway appear using a series of Wardah products that start from the skincare series as skin preparation combined with four inspirations for make-up displays that have been adapted to the personal color tone, namely Warm Spring Looks, Cool Summer Looks, Warm Autumn Looks, and Cool Winter Looks. Each appearance represents the beauty of various characters: gentle, brave, warm, and elegant.

Elsa Maharani, Senior Head of Strategic Brand Growth and Influence ParagonCorp, said, Fashion and beauty are two forms of self-expression that enrich each other. Collaboration with Jakarta Muslim Fashion Week is a form of our commitment to supporting a progressive Muslim creative ecosystem, impacting and influencing both locally and globally. We believe that fashion is a cultural language, and through this space Wardah wants to present values of goodness, innovation, and sustainability that benefit many people. This is not just a collaboration, but a journey together to build a future of creativity rooted in value and meaning for others. .

Through his participation in Jakarta Muslim Fashion Week 2026, Wardah emphasized his commitment to continue to provide relevant, inclusive, and efficient beauty innovations for Indonesian women. This cross-sectoral collaboration is a real step in strengthening the modest fashion ecosystem to be more advanced and worldwide. As a pioneer of halal beauty brands and strategic partners for creative actors, Wardah believes that true beauty is not just an outward display, but a reflection of women's true values, courage, and contribution in bringing Indonesia into a global fashion trendsetter.