New Concept Of SuperMRKT 2025 Brightspot: Creative Supermarket With Hundreds Of Best Local Brands

SuperMRKT 2025 (IST) Brightspot Press Conference

JAKARTA Brightspot Market, the largest creative market is drained in Indonesia, coming back with a new concept that is 'super and fresh'.

Carrying the theme SuperMRKT Brightspot, this year's edition will take place at AGORA Mall for two weekends, on 27-30 November and 4-7 December 2025.

Entering its 16th year, Brightspots have become a forum for hundreds of local brands as well as shopping places for tens of thousands of visitors every year, from creators, creative industry players, to fashion connoisseurs and lifestyles.

This year, Brightspot presents a different experience: a supermarket' of ideas and creativity that is melting pots for various groups, a place for everyone to be able to find something fresh, unique, and inspiring.

Brightspots try to revive experiences that are close to many people's daily lives, namely shopping at supermarkets, but in the creative version, a place where people don't come to buy basic necessities, but to bring home creativity, culture, and inspiration.

With this atmosphere, the 2025 SuperMRKT Brightspot is designed as an exploration space where visitors can 'shopping' lifestyle, fashion, culinary, and artwork products in one place.

This year, Brightspot also collaborates with local artist Ardhira Putra to create an authentication visual installation and experience and reflect the spirit of the Indonesian creative community.

We want to revive the supermarket atmosphere, where everyone comes to look for the things they need, but also find unexpected things. At the 2025 SuperMRKT Brightspot, we present a creative version of the supermarket as a space where ideas, brands, and communities meet, share, and grow together," said Anton Wirjono, Founder of the MRKT Brightspot, recently.

The 2025 SuperMRKT Brightspot also presents various collaborations with strategic partners that enrich the visitor experience. Together with BCA, visitors can enjoy easy transactions as well as various exclusive offers for MyBCA application users and BCA credit cardholders.

The 2025 SuperMRKT Brightspot also collaborated with Google to introduce AI tools that can support creative industry players' creativity and productivity.

In addition, The Executive collaboration with local brands features special edition workers' uniforms that represent the spirit of collaboration and urban style. iForte provides a fast and stable internet connection during the event, and Colorbox also presents a colorful fashion collection, presenting a distinctive young energy and adding color to the experience of the 2025 SuperMRKT Brightspot.

This event also collaborated with Digital Mediatama Maxima (DMMX) in presenting digital and media solutions that strengthen brand activation and visitor experience during the event.

"BCA is proud to be able to support the implementation of Brightspots, a platform that consistently supports the growth of the local creative industry, where this spirit is in line with one of BCA's long-term commitments. As part of the 2025 SuperMRKT Brightspot, we are committed to providing transaction experiences that are not only easy and enjoyable, but also enrich BCA customers' creative lifestyles with various attractive offers that we present specifically from them," added Fandy, SVP of Transition Banking Business Development BCA.

We at Google are very happy to be able to support the 2025 SuperMRKT Brightspot, a forum to encourage entrepreneurship and creative industry. We believe Artificial Intelligence (AI) can supercharge productivity and innovation. AI adoption in Indonesia is very high; e-Conomy SEA reports record 80% of respondents using AI tools every day - the second highest in Southeast Asia. To maximize this potential, we organize 11 AI workshop sessions, open to 40 participants per class. Each participant will gain free access to Google AI Pro for 3 months (a total value of Rp. 927.000), to equip them with premium tools and skills. We are committed to ensuring that entrepreneurial communities and creative industries can utilize AI technology to create innovative works and continue to encourage growth also open up new opportunities for the Indonesian economy," said Feliciana Winathan, Communications Manager, Google Indonesia.

Not to forget, MRT Jakarta and Transjakarta helped strengthen accessibility and mobility for Brightspot visitors this year.

Since it was first held in 2009 with only 25 tenants and 5000 visitors, the Brightspot Market has now grown to become one of the largest and most influential events in the realm of Indonesia's creative industry.

In its last event, the MRKT Brightspot managed to bring in more than 129,000 visitors and feature nearly 300 tenants on two weekends. Brightspots have grown into a creative ecosystem that encourages collaboration between local brands and the creative community to grow together in one platform.

The 2025 SuperMRKT Brightspot became the space for the ideas and courage of young people in Jakarta, and six years after the first collaboration, MRT Jakarta was proud to be the link between that energy and the city. As a safe, modern, and integrated public transportation, MRT Jakarta continues to invite the younger generation to choose a comfortable, timely, and sustainable mobility, as well as to show that riding the MRT is part of celebrating creativity and building a growing city," said Angga Satria Perdana, Head of Corporate Communications of PT MRT Jakarta.

"Transjakarta is happy to be able to support the 2025 SuperMRKT Brightspot again as part of the celebration of creativity in Jakarta. We want to ensure that people, especially young people, can enjoy events such as Brightspots easily and comfortably through access to safe and inclusive public transportation. Through this collaboration, we hope that more people will choose public transportation as part of a more sustainable daily lifestyle," concluded Muhammad Ridwan, Head of the Transjakarta Marketing Division.

The 2025 SuperMRKT Brightspot will present more than 220 depleted brands, with a target of more than 100,000 visitors during the two weekends of the event. This event is a celebration space for Indonesian creativity, a supermarket where ideas and innovations are present in every aisle.