Not Just Enjoying, Ice Cream Products Have Great Potential To Increase Business Cooperation

Yili Indonesia Strengthens Collaboration With Distributors (Photo: Doc. Joyday)

JAKARTA - In recent years, the trend of enjoying cold snacks has become stronger in various regions. Ice cream is no longer just a dessert, but has become part of a pleasant lifestyle, especially among young people and family.

Behind the development of this trend, there is a long cooperation between producers and distributors that allows products to be present in many places, from big cities to areas further from the center of the crowd.

In the midst of this dynamics, Yili Indonesia shows positive developments through a close partnership with its distributors. This collaboration encourages long-term growth while strengthening the position of the ice cream brand they produce in the Indonesian market.

Since being present in Indonesia in 2018, Yili Indonesia and partners such as PT Panjunan have worked together to expand product reach and increase presence in various sales channels. The trust of distributors grows in line with the company's global reputation and a strong commitment to quality.

Director of PT Panjunan, Levina Adrianne Tanza, said that this collaboration is based on the same goal.

"We chose to be a Joyday distributor because we saw Yili's reputation as the leading global company, a high commitment to quality, and great growth potential in the Indonesian market," Levina said from an official statement from Joyday.

"Since we started partnering in May 2018, we have jointly expanded distribution networks, strengthened operational teams, and increased penetration in modern and traditional markets. We also continue to innovate in marketing strategies to ensure stable and sustainable Joyday growth in local markets," he continued.

The role of distributors is seen as beyond just delivering products. They become important partners who ensure that quality is maintained to consumers, expand reach, while maintaining business rhythm in the midst of fast-going industrial competition.

As part of the collaboration strategy, appreciation is also given to sales partners who show prominent performance. This year, the recognition was given to the DLAS Lembah Asri Serang in Purbalingga, Central Java, and Rodjo Tater Tourism in Tegal, Central Java.

The award in the form of motorbikes and electric bicycles was handed over by distributors and witnessed by the Head of DLAS Village, the management of DLAS, the management of Rodjo Tater Tourism, and the President Director of PT Yili Indonesia Dairy, Yu Miao.

In the future, Yili Indonesia stated that he would continue to strengthen support for its distributors, adjust the needs of each region, and build more stable growth.

This collaboration is expected not only to expand the market, but also to increase the distribution network and competitiveness of the ice cream industry as a whole. President Director of PT Yili Indonesia Dairy, Yu Miao emphasized the ongoing cooperation commitment.

"We believe strong growth arises from mutually respectful and mutual trust cooperation. Our partners are the spearhead who ensures that Joyday is present in various regions and is increasingly loved by the Indonesian people." he said.

In the fast-moving food industry, solid relationships between manufacturers and distributors are an important foundation. With the support of distribution technology, efficient logistics, and deep market understanding, Yili believes that this trust-based cooperation will encourage innovation, expand the market, and provide a pleasant experience of enjoying ice cream for more people.