Not Just Food, France's Cheese Taste Has A Unique Character In The European Full Of Character Campaign

French Cheese (Europe Full of Character)

JAKARTA - In French culinary traditions, cheese is not just food, but also a symbol of culture, skills, and pride. More than 3,000 types of cheese from various regions in France, each representing expertise inherited across generations. From the soft Brie and buttery, Comté which has a taste of nutty, to Mimolette with its distinctive orange color, each cheese stores stories about origins and unique characters.

Entering the third year as well as being the closing of the European Full of Character Campaign, French cheese promotions in Indonesia come with a new concept titled: Cheese Eat Up!. This year, the campaign appeared bolder by showing how favorite daily dishes and local culinary delights can be created along with the rich taste and heritage of French cow milk cheese.

"The focus of this year's campaign is cow's milk-based cheese, which is known and popular around the world thanks to the texture diversity and taste of For three years, this campaign has been a meaningful culinary journey between France and Indonesia," said samelie Martin, Managing Director of CNIEL. In this last edition, we are proud to show how French cheese can mix with local daily dishes, thanks to the creativity of cooks, students, and culinary lovers here.

Over the past three years, this campaign has brought together chefs, importers, distributors, students, and culinary lovers. In addition to training the younger generation from culinary schools such as Bali Culinary School and APCA Jakarta, this program also provides education for industry players about the diversity and potential of French cheese. This year is the peak of the trip with a new touch in the form of a food truck that presents a typical dish of local street food combined with French cheese. Starting from gado-gado with Comté to satay Brie roast, this menu shows a new way of enjoying Indonesian snacks with classic French cheese characters.

The world-class Cheesemonger as well as the winner of the Meilleur Ouvrier de France title,dia Robin, has again led a series of experiences this year. French cheese has all the qualities to complete Indonesian dishes. Its gentle texture is an added value, easy to melt, strengthen the aroma, as well as balance the taste of Asian spices. French cheese offers a special balance of taste, processed for the minimum maybe but still rich in excellence. And most importantly: the French cheese is really delicious! said Robin.

To realize this mix of flavors, the team shared an original recipe that reprocessed one of Indonesia's most iconic dishes, Gado-gado, with a touch of France. Using Comté, this recipe shows how easy cow's milk cheese blends in local favorite dishes, adding flavors, softening, and character to the flavor that is already so well known to the public.