Dar Badminton's Son, The Coffee That Brings The Minangkabau Philosophy To Every Time

Roemah Koffie at Jakarta Coffee Week 2025 (Photo: Doc. Roemah Koffie)

JAKARTA Jakarta Coffee Week 2025 is a stage for a unique combination of coffee, culture, and art. One of the interesting moments is the celebration of coffee featuring the latest works from Indonesian coffee as well as emphasizing the philosophy behind each cup of coffee.

The first day of the festival opened with the launch of Children's coffee Dar Maritime, which comes from Kerinci's volcanic soil, Jambi, the area is closely related to Minangkabau culture.

The name Child Darmen is taken from the term Minang custom for brides. This symbolizes the beginning of a new life journey that is carried out with awareness and responsibility.

This philosophy is inspired by the Minangkabau matriarchal system, in which women are the guardians of values, balances, and successes of families.

Children's Coffee Character Darprincipal is soft, bright, and coated with mango aroma, strawberries, as well as a touch of natural sweet chocolate.

Its packaging features visuals of a pair of brides heading to the stairs with the background of Mount Kerinci and Minangkabau gold monuments, a symbol of happiness and determination of Indonesian women.

In the spirit of creativity, Roemah Koffie Academy again held the Latte Art Competition Vol. II, an event that presented the 64 best baristas from Indonesia, Brunei, and Singapore.

The competition uses the World Latte Art Championship (WLAC) format with a symmetry assessment, contrast, difficulty level, and technical accuracy.

International professional judges are here to assess the work of the participants, including Fuji Yemen, Cathiya Indah S., and Gerry Gowasan. The competition emphasizes the spirit of exploration to show how art and coffee can unite into a stunning experience.

The festival Booth is designed to resemble a miniature Minang aisle by presenting visual and taste experiences from Darkah's Children's coffee.

Visitors can experience cultural travel and taste, including direct interaction with coffee products, creative activities, as well as flash sales and gift programs with certain purchases.

Booth is the center for the celebration of coffee as well as a culture known as the 'wideness of coffee children' at Jakarta Coffee Week.

As part of the cultural collaboration, on the same day also announced the launch of the limited edition stamp, Anak Dar totaling in collaboration with PT Pos Indonesia marked the synergy between coffee and cultural heritage.

In addition to celebrating coffee, this festival is also a stage for introducing the social program One Thousand Agricultural Scholars'. This program cooperates with various educational institutions and foundations, providing scholarships for outstanding students who are less fortunate as an effort to support the regeneration of the younger generation in the Indonesian coffee sector.

The official ceremony will be held on Sunday, November 2, 2025 at the main stage of the festival. Felix Tj, Chief Executive Officer Roemah Koffie emphasized the philosophy behind each initiative.

"Roemah Koffie always departs from the roots, from farmers, land, to the culture that fosters the taste itself," said Felix Tj from Roemah Koffie's official statement on Saturday, November 1, 2025.