Exploring Muslim Friendly Gastronomi And Tourism In West Sumatra

West Sumatra Tourism. (ANTARA)

JAKARTA - Gastronomi tourism is getting more and more attention as a new attraction for Indonesian tourism. West Sumatra, with its worldwide culinary wealth, is now being promoted through an introduction tourism travel program (famtrip) which also highlights the concept of Muslim-friendly tourism.

"Through natural and cultural tourism activities in West Sumatra, participants can understand more deeply about the culinary and cultural wealth behind the creation of typical culinary delights in each region," said Deputy for Marketing at the Ministry of Tourism Ni Made Ayu Marthini as quoted by ANTARA.

The series of famtrips took place from September 30 to October 4, 2025, with destinations including Padang Pariaman Regency, Padang Panjang Regency, Bukittinggi City, Payakumbuh City, Singkarak Lake, Alahan Panjang Plateau in Solok Regency, to Padang City.

The Ministry of Tourism targets that West Sumatra will be increasingly known as a leading destination for gastronomi tourism as well as Muslim-friendly tourism. The hope is that this province can be the main choice for domestic tourists during the year-end holidays, including the Christmas and New Year periods, and encourage more people to travel #DiIndonesiaAja.

This famtrip activity was attended by tourism industry players, media, and content creators. Their presence is expected not only to deepen their understanding of the tourism potential of West Sumatra, but also to help expand promotions to the public through the various channels they have.

Furthermore, Made emphasized that this agenda also aims to strengthen synergies between stakeholders, so that the development of Indonesian tourism, especially in West Sumatra, can run more optimally.