Combining Technology, Entertainment, And Sports, How Household Electronic Companies Celebrate Consumer Needs

Polytron Fest 50th Anniversary (Doc. Polytron) Fun Run

JAKARTA - Understanding the needs of Indonesian consumers is a strong reason for one of the household electronic companies to unite an event. When technology, entertainment, and music combine.

"To raise the theme 'Always On, Made For You', Polytron wants to affirm its commitment to always be present and become the electronic brand that understands the needs of Indonesian consumers the most. This concept reflects our commitment to always be present and understand the most Indonesian consumers. Therefore, it is complete here, there are electric car and motorcycle test drives, electronic products, to karaoke boxes," said Tekno Wibowo, Director of Marketing Polytron at the Polytron Fest 50th Anniversary peak recently in Jakarta.

Presenting more than 19,000 visitors during the three-day event, as well as a tangible manifestation of Polytron's 360 marketing strategy that combines technology, entertainment, sports, to direct interactions with the community.

The series of activities presents an exciting and inclusive experience for all people. Since morning, thousands of participants participated in the Fun Run 5K and Fun Walk 2.5K which were uniquely packaged with the first Live DJ Streaming Experience in Indonesia. The energy of the event was increasingly felt with the Pound Fit with Donna Agnesia who succeeded in making the West Plaza GBK area full of enthusiasm, while the children were no less enthusiastic about participating in push bike activities that brought family joy.

In the evening, visitors were spoiled with spectacular music concerts featuring a row of top musicians, and the peak was closed with Sal Priadi's emotional appearance which was also a symbol of the Always On' campaign collaboration for Indonesia. Not only entertainment, Polytron Fest also brought exciting shopping shocks with flash sales programs, massive discounts, and door prizes worth millions of rupiah which made visitors more comfortable.

More than just a birthday party, this event is part of Always On's campaign for Indonesia that raised Our Story Together with the community with Polytron over the last 50 years. From living rooms to kitchens, from entertainment to daily life, Polytron wants to continue to grow with Indonesian families and foster collective optimism towards the future.