JAKARTA - The development of technology that is increasingly sophisticated affects the way Indonesians enjoy food and drinks.
If in the past the long queue at the cashier was considered normal, now the younger generation prefers services that can shorten the time. Online order trends, offline pick-up are growing rapidly, offering a practical, fast, and according to the rhythm of urban life.
Supported by digital technology and cashless payment systems, this new habit is slowly becoming part of Gen Z's daily and millennial lifestyles.
"Applications for customers allow customers to order food or drinks online, then take them at outlets according to the chosen time. That way, consumers can avoid long queues while setting spending times more flexibly," explained Wirry Tjandra, CEO of PT Fajar Mitra Indah (FamilyMart) in a statement. FamiGO press to VOI.
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The application, which allows customers to order their favorite food or drinks without queues, is officially available from August 22, 2025 via the App Store and Google Play.
Not only the application, according to Wirry, a simpler interface when the application is accessed is an important point. This aims to make the ordering process faster and simpler to the payment process.
Wirry said that the launch of FamiGO is expected to increase convenience in shopping and strengthen customer loyalty.
"Until now, we have operated in more than 450 outlets spread across Jabodetabek, Surabaya, Sidoarjo, Gresik, Malang, to Bali. The more consumers choose practicality, the digitalization of retail services is one of the strategies to follow changes in urban lifestyles," he concluded.
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