Fast Shopping Trends, 15 Minute Delivery Innovation Becomes A Need For Urban People

Courier said online shopping orders (Doc. ASTRO)

JAKARTA - Online shopping with fast marketing has now become a necessity for the community, especially urban people. ASTRO's internal data shows that the majority of its active users have now regularly done fast shopping using the application every week.

This illustrates that fast spending on basic needs has become a new habit for the community. Consumer growth is driven by urbanization, fast lifestyle, and developing logistics infrastructure.

ASTRO CEO Vincent Tjendra said that it is necessary to have a more in-depth understanding of how to shop for dynamic people.

"Every day, we see consumers busy and time is limited. So, we provide fast shopping solutions according to daily needs. In the past, shopping had to provide special time, now it could be from a cellphone. If in the past it was difficult to shop at midnight for urgent shopping, now it's easy," Vincent said in his official statement.

Therefore, 24-hour a day service, for 7 days a week, is what consumers like the most is the commitment to fast delivery 15 minutes to arrive.

"To be able to send goods in a matter of minutes, many innovations are needed. From stock to placement, the team requires technology by analyzing consumer pattern data every day," added Vincent.

While running a quick commerce business in Indonesia, ASTRO data shows that fast spending has transformed into part of the new habit of urban society due to high mobility.

"In one application, consumers can buy more than 15,000 choices of products that can be sent in a matter of minutes to consumer locations. From groceries, household appliances, to urgent needs, we are a fast shopping solution that combines access convenience, guaranteed quality, and modern shopping experience," he continued.