Basketball Shoes Become A Generation Cross Trend From Field To Modern Lifestyle

Basketball trend. (Adelia/VOI)

JAKARTA - The phenomenon of basketball shoes is no longer limited to the field. Now, special models are increasingly in demand across generations thanks to a stylish and functional design. This trend became more prominent after one of the world sports giants, ANTA Sports, officially introduced its product line in Indonesia.

This brand from China comes with a launch event featuring the global streetball star as well as their Brand Ambassador, The Professor. ANTA's presence in Indonesia was marked by the opening of its first mono brand shop at Living World, Cibubur Tourism City in July 2025. Furthermore, ANTA Superstore will soon be present at Puri Indah Mall in September 2025.

Through the concept of various retailers, ANTA presents various choices, ranging from professional sports collections at ANTA Superstore, children's lines through ANTA Kids, to sneaker lifestyle outlets entitled Sneakerverse Store. This approach provides space for all groups, including athletes, families, and lovers of urban fashion trends.

Indonesia is a market with very important growth potential for ANTA in Southeast Asia, driven by large populations, dynamic consumer bases, and significant growth opportunities," said Will Wang, Vice President of ANTA Group and Chairman & President of ANTA Southeast Asia, when met in the Jl. MH Thamrin area, Jakarta on Tuesday, August 26, 2025.

"Indonesia is the latest step in ANTA's expansion in Southeast Asia, after previously successfully entering the markets of Singapore, Thailand, the Philippines, Malaysia, and Vietnam. ANTA's presence in Indonesia confirms our long-term vision to become a global leader. We view Indonesia as not just a market, but also a partner in building the future of the world of sports in this region," he continued.

Meanwhile, streetball legend and ANTA Brand Ambassador, Grayson Scott The Professor Boucher said he was happy because he is now in Jakarta and can connect directly with the basketball sports fan community in Indonesia.

"What makes ANTA special for me is how for ANTA, basketball is not just a game, but also a medium that inspires people to move, compete, and develop together," he said.

Ben Tsai, ANTA's Head of International Operations, also emphasized the potential of the local market.

"The dynamic basketball scene in Jakarta as well as Jakarta's successful experience in hosting the FIBA World Cup previously reflected the growth of the influence of this sport in Indonesia," he said.

"The higher popularity of basketball in Indonesia makes it the right momentum for ANTA to strengthen our presence as well as build closer relationships with athletes and local fans," he continued.

As a form of seriousness, ANTA ensures their global collection is also present in Indonesia. Currently, ANTA has KAI lines with Kyrie Irving, KT series with Klay Thompson, and Shock Waves specifically designed for outdoor basketball. Not only aimed at professional players, these shoes are also part of the growing trend of children's sneakers, because many families and the younger generation adopt them as their daily style.

Through innovative designs, exclusive collaborations, and retail strategies targeting various groups, the trend of cross-age children's basketball shoes is expected to continue to strengthen. This makes sneakers not just footwear, but a symbol of a modern lifestyle identity.