Gen Z Shopping Trend Prioritizes Self-Reward To Latest Lifestyle Products

Illustration of gen z online shopping. (Freepic)

JAKARTA - For Gen Z, shopping is not only a matter of need, but also part of a lifestyle and a form of self-appreciation.

The Jakpat survey (2024) shows that three of the four young people in Indonesia first use their salaries for personal satisfaction, ranging from culinary, skincare, to entertainment.

This phenomenon makes the moment of salary synonymous with self-reward rituals that give emotional satisfaction after working hard.

Capture this trend, a number of e-commerce present a special program that coincides with the salary date. Blibli, for example, re-launched the Blibli Prypto program on August 25, 2025.

Through this campaign, customers can find various product choices according to lifestyle needs, ranging from gadgets, sports equipment, to personal care.

For many people, shopping on a salary date is not just a transaction, but a small ritual that makes the heart happier. Through Blibli Plajuk, we want customers to be able to feel every little win, starting from target products at the best price, free shipping, to quality guarantees ori," said Wilson Kiantoro, Head of Campaign Blibli.

In this period, some products are in the spotlight because they are in line with the trends and interests of young consumers. The Samsung Galaxy Fold 7, for example, offers a more flexible multitasking experience thanks to folding screen designs that support work as well as entertainment needs.

In terms of sport, the popular padel also enlivens the choice with a racket from Nordics that is more affordable.

Meanwhile, the skincare synthetic line is here to answer Gen Z's needs who are increasingly concerned about skin health. Not to forget, Huawei released the MatePad 11.5 tablet which is designed to support productivity as well as digital entertainment.

During the period 25' 27 August 2025, this e-commerce also provides various offers such as discounted prices, free shipping costs, to the clearance sale program.

These various promos make the experience of spending on wages more enjoyable, as well as providing space for consumers to realize their wishlist without worrying about product quality.