Starring Chicco Jerikho, Permata Bank And WWF Invite To Protect Sumatran Elephants Via Documentary

Launching of the documentary Sharing Space for Bukit Tigapuluh (Nizar Zulmi/VOI)

JAKARTA - Today, Tuesday 12 August 2025 Permata Bank in collaboration with WWF Indonesia and Kite Entertainment released a documentary entitled Sharing Space for Bukit Tigapuluh. This film invites the public to see the population of Sumatran Elephants which is increasingly threatened.

Chicco Jerikho was appointed as an actor for the documentary released on World Elephant Day. For him, the sustainability of the Sumatran elephant with critical endangered status (endangered) is something worth fighting for.

Bukit Tigapuluh National Park, Jambi Province itself was chosen because it is an important habitat for several endemic animals such as the Sumatran Tigers and Elephants and other animals. Human activities in conservation areas are an important focus, so that a middle ground is sought to share a harmonious space between humans and protected animals.

Chicco Jerikho, who came directly to monitor the herd of elephants in Block 2 Bukit Tigapuluh, felt this was a joint effort to find a solution. For this reason, it is not only the animal that is the main concern, but also the welfare of residents around the protected forest.

"This program from Bank Permata is a real action to maintain the conservation efforts themselves. And in my opinion, conservation is not focused solely on animals, but also on the community. People who live side by side with animals can apply the concept of sharing space itself," said Chicco Jerikho at a press conference. launch of the documentary Share Room for Bukit Tigapuluh.

Efforts to protect the Sumatran Elephant will be successful if it is supported by many parties. This documentary is also expected to provide an overview of the realistic condition of the Sumatran elephant population which is running low, so that people can contribute by taking concrete actions.

"When I was invited to collaborate by WWF and Bank Permata, this was a big step and a new spirit. Because I believe this conservation effort, if it is carried out together, the impact will be extraordinary. Hopefully with this film, many people will take concrete actions," continued Chicco Jerikho.

Katharine Grace, Chief of Corporate Affairs & Sustainability of Permata Bank also emphasized that the commitment to the sustainability of endangered endemic animals can have a real impact and provide benefits to elephants and their human beings.

"Through the Adopt A Tree program, people can have trees that will be planted in Bukit Tigapuluh. This is a long step whose impact can be felt by the next generation," he said.