Summerween, Dark Makeup Style That Is Trending On Social Media

Dark makeup trend ( Instagram/patmcgrathreal)

JAKARTA - Summer is usually synonymous with light, bright, and simple makeup. However, now there is a new summer makeup trend that is different, namely summerween makeup.

This summerween makeup trend is a combination of summer and Hallowen. The makeup style used is not natural and bright typical of summer, but dark makeup in the style of Halloween.

Quoted from Marie Claire UK, on Monday, August 4, 2025, initially this summerween trend appeared in one of the episodes of Gravity Falls cartoons, where her characters celebrated Halloween in the middle of the summer.

However, this unique concept is now the style used by many people, especially young people who already have an eccentric appearance and are brave even though it is summer.

The hallmark of this summerween trend is a striking makeup style, such as pale facial skin, combined with eyeshadow skewy and dark lipsticks. This trend is also followed by dark fashion and horror insurance accessories.

For those of you who want to use summerween makeup, there are some tips that can be tried below.

1. Before starting makeup, first prepare your skin or skin prep, using a moisturizer, sunscreen, to a primary.2. Choose a bright color palette such as orange, yellow, pink, for summer nuasna. 3. Then use a contrasting color to make the scary element stand out. For example, a black base with a dark brown spider web design. 4. Place a scary design strategically, such as in the temple area. 5. If you don't use a scary design, you can mix it with smoky eye makeup and dark lipstick, like black for the appearance of summerween makeup.